As summer draws to a close, excitement builds for Apple's highly anticipated annual keynote, where the tech giant is set to unveil its latest innovations, including the much-discussed iPhone 17 series.

Rumor has it that Apple’s big reveal event is scheduled for September 9, likely to take place at the iconic Cupertino campus. This time around, Apple is shaking things up by replacing the traditional Plus model with the ultra-sleek iPhone 17 Air. Fans can also expect the unveiling of the iPhone 17 and iPhone 17 Pro, alongside fresh iterations of the Apple Watch, including Series 11 and the Apple Watch Ultra 3.

Adding to the lineup could be an updated version of the AirPods Pro, the refreshed Apple TV 4K, and the much-anticipated HomePod 3, transforming this event into a tech enthusiast's dream.

While Apple has yet to officially confirm the date, industry insiders like Bloomberg's Mark Gurman and Forbes predict that more details will surface around August 26, coinciding with the email invites sent to select media members.

If history is any guide, pre-orders for the iPhone 17 should commence shortly after the announcement, likely on the following Friday, September 12, with actual sales commencing the week after, possibly on September 19.

What about the software? Expect the latest iOS 26 to launch alongside the iPhone 17, likely hitting devices on either September 15 or 16, mirroring last year's timeline with iOS 18.

The wait is almost over for the iPhone 17, but what’s next? Looking ahead, the iPhone 18 is already making waves with rumors of a diverse lineup for fall 2026, including the iPhone 18 Pro, iPhone 18 Pro Max, and the groundbreaking iPhone Fold. The regular iPhone 18 and iPhone 18e are also on the horizon.

Unlike previous years when Apple launched everything at once, this staggered approach allows for a more strategic rollout of their expanding lineup, offering a comprehensive range of options from premium to budget-friendly.

Stay tuned as we await the excitement of the iPhone 17 launch event just around the corner!