Samsung's Bold New Festival: Galaxy Flexival

Samsung Electronics Singapore has just unveiled an exciting initiative dubbed "Galaxy Flexival," aimed at showcasing the innovative Galaxy Z series through interactive and engaging digital campaigns tailored for Gen Z.

Discovering Hidden Talents with Unexpected Reviewers

One of the standout features of this festival is the "Unexpected Reviewers" campaign, where creators Norbin Ngoh, Xixi Lim, and Raynold Tan explore how the Galaxy Z Fold7 and Z Flip7 can elevate everyday skills. Produced by Cheil Singapore, the micro-series kicks off with Ngoh diving into the world of fashion photography using the Galaxy Z Fold7.

In this captivating first episode, Ngoh reveals his passion for photography, noting that Samsung's latest device enhances his abilities. As Lim and Tan switch roles, the Galaxy Z Fold7 captures their stunning high-definition shots. The episode showcases innovative features like the "object eraser," which allows users to seamlessly remove unwanted elements from images. The friends conclude with a teaser for the next episode, hinting at Xixi’s own unexpected talent.

A Spectrum of Engagement with Galaxy Devices

Galaxy Flexival doesn’t stop there; it also includes "Unexpected Livestreams" where TeamGalaxy influencers introduce Galaxy devices in fun and surprising ways. Viewers can enjoy on-demand highlights filled with tips and tricks tailored for Samsung users. To add a personal touch, consumers are encouraged to take the "Find Your Flex" quiz, which tailors device features to interests like gaming and plant care.

Collaboration with Korean Beauty Brand JUNGSAEMMOOL

In a creative partnership, Samsung teams up with Korean beauty brand JUNGSAEMMOOL for the "Unexpected Side" campaign, inviting fans to share stories about their "Seoulmates." Lucky winners will enjoy K-makeover experiences at the flagship store, with these magical moments captured on the Galaxy Z Fold7.

Revolutionizing Consumer Experiences

Lynn Chong, head of marketing at Samsung Electronics Singapore, emphasized the importance of blending online and offline experiences to guide purchasing decisions. "Galaxy Flexival" is designed to transform product storytelling, demonstrating how Samsung's innovative devices can enhance everyday lifestyles.

Through interactive content, insightful reviews, and highlights from recent influencer livestreams, Samsung envisions this festival as the ultimate destination for individuals keen on elevating their lives with smart technology.

Connecting with Gen Z: A Strategic Move

This launch aligns with Samsung's broader strategy to engage with Gen Z audiences. Earlier this year, the brand rolled out a global campaign via BBH Singapore for the Galaxy S25 Ultra, highlighting how this device, powered by Google Gemini, tackles daily challenges. The campaign featured short films that showcased the smartphone's advanced AI abilities and its interactive conversational features.

In a digital era where creativity meets technology, Samsung's Galaxy Flexival promises to inspire and empower the next generation to unleash their true potential.