Introduction

In an exciting development for esports fans, Team Liquid, the renowned global professional esports organization, has officially launched MyBlue, an innovative fan engagement platform powered by the Sui blockchain. This significant move was made possible through a collaboration with Mysten Labs, the original architects behind the Sui technology. The partnership, which was first announced in February 2024, aims to revolutionize how fans interact with their favorite teams.

Empowering Fans and Enhancing Loyalty

With MyBlue, Team Liquid is not just enhancing fan loyalty; they're empowering supporters to unlock unique digital rewards through seamless and efficient transactions. The platform stands out for its customizability and lightning-fast performance, driven by the advanced capabilities of the Sui blockchain.

Evolution of Liquid+

MyBlue serves as a sophisticated evolution of Liquid+, Team Liquid’s initial fan platform introduced in late 2020. A standout feature of MyBlue is the introduction of a soulbound avatar of Blue, Team Liquid's beloved mascot. Fans can personalize their Blue avatars using digital items earned from completing interactive quests that encourage community engagement.

Interactive Quests for Fans

What kind of quests? Think watching live esports matches, participating in player streams, engaging with Team Liquid on social media, and even sharing memes! Users will earn collectibles that commemorate key moments from their fan journey, alongside fun items that allow for personalized expression.

Exclusive Benefits and Rewards

But that’s not all! MyBlue offers fans additional perks such as signed jerseys, exclusive merchandise, in-game currency, store discounts, and unforgettable experiences like trips to major esports events. "The launch of MyBlue is a game-changer for us and our fans," said Steve Arhancet, co-CEO of Team Liquid. "We’re excited to enhance fan experiences, and with Mysten Labs, we’ve created the ultimate platform."

Meaningful Interactions Built on Sui

The platform guarantees fans meaningful interactions, leveraging the unique capabilities of the Sui ecosystem. All collectibles and avatars will be securely stored on the Sui blockchain, granting true ownership of the digital assets fans earn. Setting up a MyBlue account is made simple through Mysten Labs’ zkLogin product, allowing users to sign in using familiar web credentials like Google or Twitch.

Collaboration with Mysten Labs

Anthony Palma, head of gaming partnerships at Mysten Labs, expressed enthusiasm about the collaboration, emphasizing the user-friendly nature of MyBlue: "We're removing barriers to entry, allowing fans to fully enjoy and showcase their fandom without requiring extensive blockchain knowledge."

Launch Event and Celebration

To commemorate the launch, Team Liquid will host a special celebration event on Twitch on Thursday, November 14. Fans tuning in from noon to 4 pm Pacific time can participate in a massive digital crane game for prizes and have a chance to win the "Ultimate TL Fandom Kit," which includes a shopping spree at the TL store, premium Alienware peripherals, and a custom Blue plushie, complete with a unique item for their MyBlue avatars.

About Team Liquid and Mysten Labs

Founded in 2000, Team Liquid holds an impressive record, racking up over $53 million in winnings across more than 7,000 tournaments. Meanwhile, Sui is paving the way for the future of blockchain technology with its innovative Layer 1 blockchain, designed for high performance, security, and accessibility.

Conclusion

Mysten Labs, composed of experts in distributed systems, programming languages, and cryptography, aims to establish the foundational infrastructure of Web3, making this collaboration an exciting leap forward for both esports and blockchain technology.

Call to Action

Don't miss out on the opportunity to engage with your favorite esports team on this revolutionary new platform!