Introduction

Get ready for a star-studded trip down memory lane as BoA and SHINee’s Key take the reins to host SM Entertainment’s spectacular 30th-anniversary special, ‘K-POP The Beginning: SMTOWN 30’. Premiering on SBS on January 28th at 6 p.m KST, the show promises to be a thrilling celebration of the rise of K-pop and the cultural phenomenon that SM Entertainment has become.

Event Highlights

This highly anticipated event will not only serve as an anniversary tribute but will also feature an exclusive broadcast of the recent landmark concert, 'SMTOWN LIVE 2025 THE CULTURE, THE FUTURE', which was held in Seoul earlier this month. Viewers can expect captivating performances alongside reflections on the music giant's impressive journey.

A Journey Through Time

The show will journey back in time, beginning with the iconic debut of H.O.T., widely regarded as the vanguard of K-pop idol culture. Fans will be treated to exclusive stories from Kangta, a member of H.O.T. and currently a director at SM, as he recounts the unprecedented popularity of the group, including the legendary craze surrounding the sale of member DNA cards in stationery stores—a testament to their overwhelming influence.

Spotlight on Legendary Artists

The spotlight will also shine on some of SM’s most legendary artists, including S.E.S., Shinhwa, BoA, TVXQ, Super Junior, and Girls’ Generation. Audiences will be given a rare glimpse behind the curtain, learning about the pivotal moments in these stars' careers that helped shape the world of K-pop as we know it today.

Collaboration Stages

As an exciting addition, audiences can also look forward to dazzling collaboration stages during the concert. Highpoints include a breathtaking performance from S.E.S. member Bada alongside aespa's rising stars Karina and Winter, and a nostalgic reunion featuring H.O.T.’s Kangta and Tony An with NCT DREAM.

Part 2 Details

Mark your calendars for Part 2 of ‘K-POP The Beginning: SMTOWN 30’, set to air on February 1st at 6:20 p.m KST, which will further celebrate the monumental legacy of SM Entertainment. Don’t miss this enchanting event that promises to be an unforgettable homage to the music that transformed a generation!