The Korean Business Research Institute has unveiled this month's highly anticipated brand reputation rankings for advertisement models, and the results are nothing short of astounding! An in-depth analysis of consumer behavior using big data gathered from August 5 to September 5 has led to these rankings. The Institute assessed participation, communication, media presence, and social values associated with each advertisement model to calculate the total brand reputation index for September.

Triumphant Shin Yubin Takes the Lead!

In an impressive display of popularity, table tennis sensation and Olympic medalist Shin Yubin has claimed the top spot for September with a staggering brand reputation index of 5,247,583. This remarkable score showcases her immense influence and connection with fans, solidifying her status as a powerhouse in the advertising world.

Lim Young Woong Maintains Momentum

In second place, beloved singer Lim Young Woong achieved a brand reputation index of 2,492,704, reflecting a healthy 3.87% increase from August. His continued rise emphasizes his lasting appeal and the effective strategies behind his advertising campaigns.

Byeon Woo Seok's Meteoric Climb

Coming in at a close third, actor Byeon Woo Seok saw a phenomenal 68.22% increase in his score, landing a brand reputation index of 2,404,235. His recent appearances in popular dramas are undoubtedly propelling him further into the limelight.

The Olympians Shine Bright

Archer Kim Woojin, another Olympic gold medalist, ranks fourth with a reputation index of 2,079,153. Meanwhile, fellow Olympic shooter Kim Yeji rounds out the top five with a brand reputation index of 2,042,131. Their impressive rankings reflect the rising trend of sports personalities becoming vital figures in advertisement models, as they resonate strongly with consumers.

Top 30 Advertisement Models for September

Here’s a sneak peek at the remaining top contenders this month:

6. Yoo Jae Suk 7. Oh Sanguk 8. CHA EUN-WOO from ASTRO 9. Son Heung Min 10. Ma Dong Seok 11. Lim Sihyeon 12. BTS 13. Kim Je Deok 14. Huh Mimi 15. IU 16. Lee Joo Myung 17. Han Ji Min 18. Kim Soo Hyun 19. Lee Woo Seok 20. Jeon Hunyoung 21. aespa 22. Park Ho Jin 23. Um Tae Goo 24. SEVENTEEN 25. BLACKPINK 26. Nam Suhyeon 27. Gong Yoo 28. IVE 29. Lee Chan Won 30. Jo Jung Suk

This month’s rankings provide an intriguing glimpse into consumer preferences and the shifting landscape of advertising in Korea. As sports and entertainment conglomerate, the blend of athletes and celebrities continues to define brand reputations, making this ranking a must-follow in the upcoming months!

Want to know what’s next for your favorite stars? Stay tuned!