SINGAPORE: A recent post on social media has left many in disbelief after a user expressed his astonishment at the price of five apples totaling S$10.95.

The uproar began when he shared a photo highlighting the apples on sale, where the original price was S$2.25 each, suggesting that buyers would save over a dollar when purchasing the five-pack.

Discussion Among Singaporeans about Price Tags

This prompted a discussion among Singaporeans about the reasons behind the steep price. Astute commenters quickly pointed out that the apples in question were a premium variety known as Envy.

What are Envy Apples?

Envy apples are a trademarked brand developed in New Zealand and are now cultivated in countries like Australia, Chile, and the United States. Their unique properties endear them to consumers: they boast tougher skins, exceptional juiciness, and maintain their firmness better than most other types of apples over time.

Moreover, Envy apples are renowned for their sweetness and low acidity, making them a favorite choice for many fruit lovers.

Pricing Comparison in Singapore

Available at various local retailers, including FairPrice and Cold Storage, Envy apples command a higher price point compared to other options. For instance, a five-piece bag of large Envy apples at FairPrice is priced at S$19.99, while more budget-friendly choices, like four pieces of China Premium Fuji Apples, only cost S$4.85.

Even cheaper are packs of South Africa Crisp Red Apples, which retail for S$3.95 for six pieces.

Consumer Sentiments

Brightness in flavor has led many believers to assert that Envy apples are worth the splurge. One commenter noted, "The taste is completely different from China Fuji apples. It’s worth it," a sentiment echoed by others who claimed that once you try an Envy apple, there’s no going back to standard varieties.

Humor in the Grocery Aisles

Taking the humor a step further, one shopper joked, "The whole idea of this name is, when you buy and eat it, those who say it’s expensive and refuse to buy it can only ENVY."

Conclusion: Quality Over Cost

As Singapore continues to grapple with high living costs, the conversation surrounding premium fruits highlights a broader trend in consumer preferences, where quality often outweighs cost. Don't miss out on trying these apples for yourself—you may just find that they live up to the hype!