Wrist-Worn Device Market Takes Off!

According to a fresh report from the International Data Corp. (IDC), the global wrist-worn device market exploded by 10.5% in the first quarter of 2025, hitting a staggering 45.6 million units shipped. This impressive growth comes on the heels of an upswing in demand across Western Europe, the United States, Latin America, and various Asian markets, except for India.

China Leads the Charge!

Driving this phenomenal growth is China, which shipped an impressive 17.6 million units—a jaw-dropping 37.6% surge compared to the previous year, largely fueled by government subsidies.

Smartwatches and Wristbands: The Dynamic Duo!

The market encompasses both smartwatches and wristbands, with global smartwatch shipments reaching 34.8 million units, marking a 4.8% increase year-over-year. Specifically, China's smartwatch shipments soared by 25.3% to 11.4 million units!

On the wristband front, the growth was even more remarkable, with global shipments jumping 34% to 10.8 million units. China alone accounted for 6.2 million of those, reflecting an astonishing 67.9% increase!

Top Performers in the Game!

**Huawei** is taking the lead, maintaining its top spot in the global wrist-worn market and China. The company thrived thanks to its expanding HarmonyOS ecosystem and device integration, along with the successful launch of the Band 10.

**Xiaomi** showcased the fastest shipment growth among the top five brands in China. The company's sales received a significant boost from its entry-level wristbands and Redmi smartwatches, as they ventured into more premium offerings.

**Apple** marked its strongest year-over-year growth since 2023, with US retailers stocking up in anticipation of potential tariffs and avoiding delays. In China, strategic pricing and government support significantly bolstered Apple Watch sales.

**Samsung** faced a slight downturn, grappling with fierce competition from Chinese brands in the overseas market. Conversely, **Garmin** re-entered the global top five by introducing affordable models and revamping its Fenix line, appealing to sports and outdoor enthusiasts.

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