A Game-Changer in the Smartphone Market

SEOUL - In a bold move to stay ahead of its fierce competitor Apple, Samsung Electronics has just launched its slimmest flagship smartphone ever, the S25 Edge. This sleek marvel, packed with cutting-edge artificial intelligence features, is set to redefine convenience in the premium smartphone market.

Targeting Young Professionals

Samsung aims to cater to the growing demand among tech-savvy consumers, particularly those in their 20s and 30s, who crave portability without compromising on performance. "Feedback was crystal clear—users wanted a more compact design that didn’t skimp on capabilities," Samsung stated, highlighting the extensive structural changes made to minimize the internal components' thickness.

A Strategic Launch Ahead of Apple

Industry analysts are quick to note the strategic timing of this launch, cleverly positioned just months before Apple is anticipated to release a slimmer iPhone in the latter half of the year. Ryu Young-ho, a senior analyst at NH Investment & Securities, remarked, "By dropping this phone now, Samsung has positioned itself to attract those who prefer sleeker devices, potentially denting Apple’s upcoming push."

Availability and Pricing

The S25 Edge is set to hit the shelves in South Korea on May 23 and follow in the United States on May 30, with plans to expand to approximately 30 countries, including China and various European nations. Priced starting at $1,099, this model boasts a 6.7-inch display and measures just 5.8 millimeters in thickness, offering a larger screen than the basic S25 while maintaining a similar weight.

Cutting-Edge AI Features

Impressively, the S25 Edge introduces Samsung's latest AI capabilities, featuring multimodal AI that allows users to engage with their device through real-time voice and visual interactions. With the ability to utilize the camera for inquiries, this smartphone is designed for seamless user engagement.

Members of the Media Express Concerns

During the launch event, Samsung confidently addressed potential concerns regarding performance and heat management associated with its thinner design. Executive Vice-President Moon Sung-hoon reassured attendees, stating, "We've engineered a more compact vapor chamber to address these issues effectively. Users can trust that the S25 Edge will deliver powerful performance without overheating worries."

Samsung's Market Leadership

Counterpoint Research recently revealed that Samsung has emerged as the world's leading smartphone vendor in Q1 2025, capturing 20% of the global market, surpassing Apple's 19%. However, Samsung cautioned that second-quarter shipments might be impacted due to impending tariff risks affecting consumer demand.