Discover the Game-Changing Innovations of the REJO AF1 and REJO Mate Air!

DORTMUND, Germany, Sept. 21, 2024 – REJO, a trailblazer in the heat-not-burn (HNB) tobacco sector, made waves at InterTabac 2024, showcasing its commitment to revolutionizing the smoking experience and expanding its global reach. This year’s event underscored REJO’s status as a front-runner in providing safe and innovative tobacco solutions.

A Thriving Hub for Tobacco Innovation

InterTabac is renowned as the prime event for the tobacco industry, attracting key players eager to unveil new products and technologies. At this prestigious gathering, REJO stood out with its dynamic presentations, attractive displays, and a mission to enhance the smoking experience through advanced technological offerings.

Attendees were captivated by REJO's core values: innovation, quality, and respect for tobacco traditions. The brand’s slogan, “Embrace the Future of Change,” perfectly captures its strategy—evolving while shaping industry trends.

Unveiling Groundbreaking Products: REJO AF1 and REJO Mate Air

The highlight of REJO’s showcase was the launch of two revolutionary products: the REJO AF1 and the REJO Mate Air. These HNB devices were designed with modern smokers in mind, offering both functionality and style.

The REJO AF1 is a cutting-edge heating device tailored specifically for granular tobacco sticks, including the brand's own OICES and TOZE products. Thanks to its advanced hot airflow heating technology, users can expect an impeccably rich flavor profile while experiencing significantly reduced harmful emissions.

The REJO Mate Air breaks ground for portability without compromising quality—a compact device with round heating technology, perfect for creating abundant vapor and deep flavors. Many industry enthusiasts noted how its sleek design caters to both newcomers and seasoned users of HNB products.

Strategic Global Expansion Plans

Beyond product innovation, REJO outlined its ambitious global expansion strategy. With a firm foothold in Southeast Asia—having launched products like HOMER and SIU in Malaysia and Indonesia—the company is now on the brink of entering European and UAE markets.

A pivotal moment during InterTabac was the signing of a Memorandum of Understanding (MOU) with a prominent partner from the Czech Republic. This strategic alliance aims to deepen REJO’s presence in Europe and bolster its influence in Italy, catering to increasing consumer demand for reduced-risk tobacco options.

Vibrant Engagement at InterTabac

The buzz around REJO was palpable throughout the event. Crowds of industry professionals and media swarmed the REJO booth, eager to engage with the innovative products. Many expressed admiration for the brand’s commitment to quality and groundbreaking technology.

The overwhelming positive feedback further solidified REJO’s standing in the competitive HNB market. The debut of the REJO AF1 and Mate Air not only reflects the brand’s dedication to quality but also confirms its role as a leader in tobacco technology.

What’s Next for REJO?

With its recent successes and forthcoming product launches, REJO is poised for remarkable growth. By putting innovation and customer satisfaction at the forefront, the brand aims to remain a dominating force in the HNB industry.

As REJO continues to redefine tobacco technology, events like InterTabac serve as crucial milestones, showcasing its vision for the future of smoking. Enthusiasts and industry stakeholders should stay tuned for more groundbreaking innovations on the horizon!

For more information about REJO and its revolutionary products, check out their website.