NewJeans Launches Fan Contest Amid Legal Battle with Former Agency: What’s in a Name?

In a surprising turn of events, K-pop sensation NewJeans has prompted their fans to unleash their creativity by holding a contest to come up with a new name for the group, as announced on their freshly minted Instagram account, @jeanzforfree. The contest, which runs for two days, is part of a move to engage fans as they navigate a tumultuous period following their separation from agency ADOR in November 2024.

The new moniker will reportedly be utilized by the group for a "certain period of time," adding an intriguing twist to their branding. So far, suggestions like "Jeanz" and "Newer Jeans" have surfaced, generating excitement among their fanbase known as “Bunnies.”

This naming initiative comes on the heels of a serious legal conflict between the members—Minji, Hanni, Danielle, Haerin, and Hyein—and their former agency. Earlier that same day, NewJeans took to Instagram to reveal that they are legally challenging a lawsuit filed by ADOR, asserting that the agency failed to uphold its responsibilities in nurturing and protecting its artists. The group expressed frustrations with ADOR and its parent company HYBE, highlighting a troubling narrative of abandonment and speculation fueled by a lack of communication from the agency.

"After we rightfully terminated our exclusive contracts, groundless rumors piled up through the media and YouTube channels known for spreading speculation," the members stated. They continued, emphasizing that the silence from ADOR and HYBE has undermined their credibility and trust.

Furthermore, the group accused the agency of making covert approaches to the parents of some members in an attempt to negotiate peace, an act they perceived as manipulative and deceptive. The gravity of the situation has led them to firmly declare that they have no intention of returning to either HYBE or ADOR, vowing to expose the alleged misconduct through ongoing legal proceedings.

In a heartfelt note to fans, NewJeans expressed remorse for the turmoil caused and reassured them of their commitment to return to music under more favorable circumstances. "We are committed to ensuring that you will soon be able to hear our music freely again through the right means. Please continue to support us," they concluded.

As fans rally around the new contest, the future of NewJeans adds a layer of suspense—what name will they choose, and how will this transformation shape the next chapter for the beloved girl group? Stay tuned for updates, as the unfolding saga is sure to keep K-pop enthusiasts on the edge of their seats!