Mhamid Al Ghizlane, November 2, 2024

The Joint United Nations Programme on HIV/AIDS (UNAIDS) has officially appointed prominent Moroccan singer and activist OUM as its National Goodwill Ambassador in Morocco. This prestigious announcement was made during the vibrant Taragalte Festival, which took place from November 1 to 3, 2024, in Mhamid El Ghizlane, where OUM served as the festival's *Godmother*.

OUM's appointment is seen as a significant stride toward enhancing efforts to combat HIV/AIDS in Morocco. Houssine El Rhilani, UNAIDS Country Director for Morocco, emphasized the impact OUM will have, stating, “Her artistic influence and dedication to social causes will be essential in amplifying our messages of prevention, tolerance, and support for individuals living with HIV.”

In her new capacity, OUM is set to engage in extensive awareness campaigns aimed at educating the public about HIV prevention. She will also work to dismantle the stigma and discrimination often faced by those living with the virus. "As an artist, I have a platform to reach many people. It is my duty to use my voice to advocate for individuals with HIV, who are often overlooked," OUM stated during the ceremony. "I am honored to take on this role with UNAIDS and am committed to supporting the fight against HIV in Morocco."

Morocco is currently home to about 23,000 individuals living with HIV, highlighting the pressing need for improved awareness and treatment options. The National Integrated Strategic Plan for HIV, Viral Hepatitis, and STIs (2024-2030) has been developed to address these challenges, focusing on enhancing prevention efforts and access to care for the most affected populations. OUM's influential role as an ambassador is critical in propelling these initiatives forward.

OUM's dedication to social advocacy is not new; she has previously partnered with several United Nations agencies, engaging in conversations and initiatives centered on women’s rights and education. Her involvement at the Taragalte Festival weaves together culture and activism, emphasizing the role of music and art in fostering peace and social change.

As UNAIDS strives to end AIDS as a public health threat by 2030, collaborations with influential figures like OUM will prove pivotal. Her position as National Goodwill Ambassador is expected to not only elevate awareness but also galvanize collective action, ensuring that all individuals affected by HIV receive the essential support and care they require.

Morocco stands at a crucial point in its battle against HIV/AIDS, and with OUM at the forefront, there is hope for a brighter future where stigma is reduced and awareness is amplified. Will her music and message inspire a new wave of action against HIV? Only time will tell, but one thing is for sure: the fight has found a powerful champion in OUM.