A Mobile Revolution in AI Usage

In a groundbreaking report, Comscore has unveiled a striking transformation in how consumers are accessing AI tools, particularly on mobile devices. As our reliance on smartphones grows, AI adopted via mobile platforms surged by an astounding 5.3% in just three months, while the use of desktop PCs has dramatically declined by 11.1%.

Unprecedented Growth in Mobile AI Adoption

From November 2024 to June 2025, the mobile adoption rate for AI assistants skyrocketed by 82%, clearly lessening the gap in usage compared to desktops. This data reflects usage across 117 different AI tools, with notable growth in several leading brands.

Top Performing Mobile AI Tools

Among the standout performers from March to June 2025 are:

- **Microsoft Copilot:** +175% growth

- **Google Gemini:** +68% growth

- **OpenAI ChatGPT:** +17.9% growth

Understanding the Shift: Convenience Meets Behavior

"The shift in how consumers engage with AI on mobile stems not just from convenience, but from evolving behaviors," stated Smriti Sharma, SVP of Custom IQ at Comscore. The rise of AI tools designed for mobile use, integrating voice commands and image inputs, makes them feel natural and intuitive. Users are increasingly drawn to these personal, always-available assistants.

Loyalty and Exploration Among Users

Diving deeper into user behavior, Comscore found that over 85% of the top AI assistant users prefer sticking to one platform, indicating a strong loyalty rather than mere trial usage. OpenAI’s mobile users exhibited the highest level of loyalty, contrasting with Google and Microsoft users who tended to explore multiple platforms, indicating a wider range of interests.

Strategic Opportunities for AI Providers

This surge in mobile usage opens up numerous strategic avenues for AI providers. From integrating AI tools as defaults on devices—like Google Gemini on Pixel phones—to collaborating with hardware and service plans, the future seems bright for mobile AI.

What’s Next?

As we witness this shift, it’s clear that mobile AI is not just a trend but a pivotal change in consumer behavior that promises expansive growth. Keep an eye on the latest developments to see how this technology continues to evolve and shape our daily lives.