Lexus has made a stunning debut at Milan Design Week 2025, showcasing a remarkable collection of installations that blend cutting-edge technology with human-centered design. This year’s exhibition, located at Superstudio Più in Milan's vibrant Tortona district from April 8 to 13, features exciting projects born from visionary collaborations, aiming to redefine the future of mobility.

One of the highlights is the immersive installation titled "A-Un," created in partnership with the Tokyo-based creative agency SIX and design studio STUDEO. This installation draws inspiration from the concept of A-Un no Kokyū, which symbolizes harmony and synchronicity between two entities. It transforms the visitor experience by allowing participants to interact with a giant Black Butterfly-shaped display that responds to their heartbeats, showcasing a tangible connection between the individual and their surroundings.

The name "Black Butterfly" also refers to a dual-interface control device used in Lexus’s LF-ZC concept car's cockpit, reflecting the brand's commitment to riveting designs that marry aesthetics and functionality. The installation embodies Lexus's philosophy that future technologies can foster a deeper connection among people, machines, and mobility.

Adding to the allure of the exhibition is the "Discover Together" collection, a captivating array of installations curated by emerging creators from Bascule Inc., Northeastern University, and Lexus’s in-house design team. This initiative serves as part of the ongoing legacy of the Lexus Design Award, aiming to nurture new design talents and innovative solutions that challenge conventional boundaries.

Bascule Inc. presented "Earthspective," an evocative installation that prompts viewers to rethink their perspective on the planet. This piece urges onlookers to step back from their limited viewpoints and embrace a broader understanding of our shared Earth.

Northeastern University introduced "Our Energy Nexus," an interactive exhibit that visualizes air quality data, encouraging community involvement and action against air pollution. Visitors can engage in a real-time transformation of energy as they contribute to a cleaner environment, symbolized through brightly glowing stars generated by their actions.

Additionally, Lexus’s in-house designers showcased "Discover Your Butterfly," inspired by the Butterfly Effect. This dynamic installation illustrates how even small individual actions can collectively lead to significant environmental changes, urging visitors to explore their potential for impact.

The exhibition was officially opened by Pascal Ruch, Toyota Motor Europe Vice President, and featured talks from key figures at Lexus, including President Takashi Watanabe and Design Division General Manager Koichi Suga. Together, they delved into insights on the installation and discussed the future of mobility design.

As Lexus continues to challenge the status quo in the luxury automotive sector, its presence in Milan demonstrates the brand's vision for a future where technology and humanity coexist harmoniously. The Lexus Design Award will be relaunched this summer under the title "Discover Together," with a follow-up showcase planned for Milan Design Week 2026. This assures attendees that Lexus is committed to not only leading in automotive innovation but also in cultivating a community of revolutionary creators who will shape the future of design.

For design enthusiasts and those passionate about the intersections of art and technology, the Lexus exhibition at Milan Design Week is a must-visit, promising a thought-provoking experience that extends beyond traditional automotive design.