Finance

From Motivation to Money: Adam Khoo's New Journey in Options Trading

2025-07-22

Author: Siti

A Shift from Inspiring Youth to Investing

SINGAPORE – As school holidays approach, a wave of eager students heads to an unassuming industrial building in Eunos. Up on the fifth floor, they’re greeted by a striking poster of Adam Khoo, former Singaporean youth motivation guru, now a seasoned options trader.

Dressed in a sharp black suit with a vivid red tie, Khoo stares intensely at a post-it note as bold letters declare, "IF YOU ONLY DO WHAT YOU CAN DO, YOU’LL NEVER BE BETTER THAN WHAT YOU ARE!" It's a mantra turned mantra-turned-mindset, one that empowered thousands of young minds to chase ambitious dreams.

From Youth Guru to Investment Maven

At 51, Khoo is no longer that energetic speaker lighting up stages to rally students. Instead, he's transformed his life from motivational speaking to the world of investments, managing a portfolio worth over $22 million from the confines of a modest room in his Siglap home. Dedicating most of his time to financial literacy, he has transitioned to a platform that resonates more with adults eager to navigate the intricacies of the stock market.

Now a married man and father of two, Khoo spends his days filming insightful YouTube videos instead of giving motivational speeches. Using only a $270 microphone gifted by his team, he has produced around 600 videos that have racked up nearly 60 million views, sharing the knowledge that built his fortune.

A New Era for Khoo's Educational Empire

With his old audience fading, Khoo acknowledged the need to refresh his approach. Eleven years ago, he took a step back from direct youth mentorship, realizing that the younger generation saw him as just another adult and that his younger trainers could engage them better.

His company, previously known as Adam Khoo Learning Company, has rebranded to Aktivate Learning, marking a shift from personal branding to sustainable business strategies. He remains the executive chairman but distances himself from the programs targeted at youth.

An Evolving Educational Landscape

Khoo's journey began in 2003 with the "I Am Gifted!" program, aimed at equipping students with essential life skills. This four-day workshop, now adapted to modern sensibilities and lasting about three days, costs $2,688 per child and annually attracts around 300 participants. Despite opinions on the effectiveness of his methods, Khoo's programs have reached over 580,000 students across Southeast Asia.

Diverse Opinions on Impact

Recollections from former attendees reveal a mixed bag of experiences. While many, like 30-year-old entrepreneur Ainur Rosyieqa, cherish the awareness gained about their privilege, others like Ms Ye, a 28-year-old legal associate, found the techniques lacking in practicality.

Some alumni went so far as to label the emotional intensity of the programs as manipulative. One former participant described a deeply uncomfortable experience, sharing her fears about her family, which left her feeling vulnerable and anxious.

A Balancing Act of Intensity and Sensitivity

Khoo and his team have since toned down the emotional intensity of the sessions, recognizing that the contemporary youth respond better to more supportive and less confrontational methodologies. They focus on nurturing lifelong learners with relevant skills that extend beyond mere classroom knowledge.

A Family-Oriented Approach to Life and Teaching

Though his career revolves around financial advice, Khoo values family above all. He and his wife take a relaxed approach to parenting, prioritizing practical life lessons over strict tiger parenting. His daughters have both benefited from his programs and returned to coach, testifying to their positive experiences.

A Legacy Beyond Instant Impact

Despite criticism and varying opinions, Khoo remains focused on his legacy: helping individuals discover their potential and embrace life to its fullest. While some may question his methods, many others celebrate the impact he’s had on generations of students prepared to take on life's challenges.

As he forges new paths in options trading, Khoo’s story is a testament to adaptability and the relentless pursuit of knowledge—an inspiring journey that transcends the boundaries of motivation and enters the realm of financial mastery.