A Celebration Like No Other!

Today is a significant moment for Ed Sheeran, as he celebrates the release of his latest album, "PLAY". Coinciding with the launch is the premiere of the music video for his track "Camera", where Sheeran showcases a stunning white ceramic IWC watch that fans are buzzing about!

Introducing the Gorgeous Pink Dial!

In a spectacular nod to his album's aesthetic, Sheeran sports a one-of-a-kind IWC Big Pilot Perpetual Calendar featuring a striking pink dial. This watch isn't just an accessory; it's a statement piece inspired by the vibrant hues of his album cover, matching perfectly with his wardrobe for the promotional shoot.

Unveiling the Details!

Curiosity sparked as I dove into the watch’s specifications—at first glance, the silver numerals and hands seemed standard. However, a closer look revealed they are embellished with color-matched pink luminous materials, adding an eye-catching pop. Cleverly, the watch even displays the "PLAY" logo beside the subdial at six o'clock, seamlessly merging fashion with musical artistry.

A Collector’s Special!

But wait, this isn't Sheeran's only noteworthy timepiece. Known for his exquisite taste in horology, he has also added a unique Audemars Piguet collection to his repertoire, including the coveted Royal Oak Perpetual Calendar in white ceramic. This collection isn't just about utility; it's a testament to Sheeran's stature as a prominent watch collector.

The IWC Connection!

Sheeran’s choice to don an IWC watch for the launch is no mere coincidence. This collaboration signifies a deepening relationship with the brand, showcasing his evolving style and the significance of this album in his career—his first since 2023's "Autumn Variations" and the start of a new five-album series inspired by stereo symbols.

Don't Miss the Music Video!

To see Sheeran’s dazzling pink and white IWC in action, check out the music video linked below. Trust me, it’s hard to miss this vibrant timepiece—it's even featured in the thumbnail!