Technology

Bluesky Unveils Long-Awaited Private Bookmark Feature!

2025-09-08

Author: Wei Ling

Bluesky Launches Game-Changing Bookmark Feature

In a move sure to excite users, social networking upstart Bluesky has just rolled out a feature that has been at the top of everyone’s wish list: private bookmarks! No, it’s not the much-anticipated edit button, but something even more vital for those looking to curate content.

On Monday, the company introduced 'Saved Posts', a handy new feature accessed via a sleek bookmark icon located right beneath each post, beside the familiar heart icon for likes.

Your Curated Collection, Just a Tap Away!

Once you’ve saved posts, accessing them couldn’t be easier—simply navigate to the new 'Saved' section in the app’s main menu. This will allow users to view their curated collection at any time, providing a personal touch that likes simply can't match.

Why Private Bookmarks Matter

While both likes and bookmarks allow users to mark posts for later, bookmarks provide a private alternative that can offer peace of mind. On Bluesky, your profile and associated data are public, meaning that every post you like is also visible to others. For many, this isn’t ideal.

Consider journalists who might want to save posts for future reference without alerting the world to their research interests. Or users interested in adult content who prefer to keep their favorites discreet. The value of privacy in social networking can't be overstated!

Lessons from X’s Engagement Issues

Interestingly, this need for discretion echoes lessons learned by other social networks. Elon Musk’s platform X acknowledged that public likes could stifle user engagement, leading to a shift in policy where some likes were hidden to encourage more authentic interactions.

As for Bluesky, the underlying AT Protocol currently lacks the capability to support private data, meaning likes can't yet be hidden. But fear not! The company has come up with a clever workaround to keep your Saved Posts private for now—kind of like your own little secret vault.

Engage More with Less Pressure!

Bluesky’s new feature not only promotes increased engagement on the platform, but it also provides users with a safe space to gather and reflect on content without the pressure of public scrutiny. You can now build your collection of posts to revisit without worrying about what others might think.

Plus, for those who have been using the red pushpin emoji to save posts, there’s even a migration tool to transition your marked posts into this shiny new Saved section. Talk about convenient!

Conclusion: The Future of Private Social Networking?

As Bluesky continues to innovate, the new private bookmarks feature sets a promising precedent for more personalized and secure social networking experiences. Who knows what other exciting developments await as the platform evolves?