Technology

Xbox's Record-Breaking Investment in Game Pass: A Bold Response to Criticism

2025-09-22

Author: Ying

Game Pass: An Unprecedented Investment this Year

This year, Xbox has made headlines with what it calls its "largest investment in Game Pass to date," as revealed by Chris Charla, head of ID@Xbox. In an exclusive chat with Eurogamer, Charla addressed backlash surrounding the subscription service, highlighting a wave of positive feedback from developers eager to collaborate further.

Developers Eager to Join the Game Pass Family

Charla shared that most partners who have featured their games on Game Pass are keen on returning for future projects. "We’ve signed deals with over 150 partners to enhance our catalogue," he stated, emphasizing their proactive engagement with hundreds of developers each year.

Navigating Criticism in the Gaming Community

Despite these advancements, Game Pass has faced its share of criticism. Arkane Studios founder, Raphael Colantonio, voiced concerns about its sustainability, claiming it has been damaging the industry for a decade. Amidst this debate, Larian’s publishing director, Michael Douse, noted that while smaller teams might benefit from the exposure Game Pass offers, he still favors Sony's approach of carefully managing a game's lifecycle after its initial sales.

Is Game Pass Profitable? The Debate Rages On

Former PlayStation head, Shawn Layden, questioned the profitability of Game Pass in a discussion with GamesIndustry.biz. "There’s a lot of chatter about whether Game Pass is profitable or not," he remarked. He suggested that financial metrics alone are not the focus and urged for a more nuanced discussion about how such services impact developers' health and sustainability.

Success Stories: Football Manager Thrives on Subscription Platforms

On a brighter note, Miles Jacobson, director of Football Manager, shared with Eurogamer how their player numbers surged after joining subscription platforms. He explained that their approach was meticulously planned over five years before launching, turning what began as experiments into a robust business model.

The Future of Game Pass Seems Promising

Amid the criticism, Xbox's commitment to expanding Game Pass suggests a bright future. With a diverse and exciting catalogue on the horizon, the subscription service aims not just to survive but to thrive in a competitive gaming landscape.