A New Era for Marimekko in Hong Kong

Mark your calendars! On October 16, 2025, Finnish lifestyle powerhouse Marimekko unveils its stunning flagship store in the vibrant district of Causeway Bay, Hong Kong. This bustling locale, a hotspot brimming with premium fashion and lifestyle brands, is the ideal setting for Marimekko’s fresh chapter.

From Old to Bold: A Refurbished Retail Experience

Originally launched in 2012, the Leighton Road store has undergone a spectacular transformation, emerging as a flagship destination that encapsulates the essence of Marimekko. Operating under the experienced hands of Sidefame Ltd, a trusted retail partner since 2011, this store promises an immersive shopping experience that delivers on Marimekko’s vibrant, artistic ethos.

A Window to Creativity and Culture

Natacha Defrance, Senior VP of Sales at Marimekko, emphasizes the importance of physical stores in today's digital age: "Creative and emotionally engaging retail concepts are essential for brand culture, fueling omnichannel growth. We are thrilled to step forward with Sidefame to amplify the Marimekko experience in Hong Kong." This flagship store, with its experiential design, reflects Marimekko’s optimistic lifestyle philosophy, inviting both newcomers and loyal fans alike.

A Feast for the Eyes and Senses

The new store is a feast for the senses, featuring a striking exterior adorned with Marimekko's iconic Unikko print. Inside, customers will discover a curated selection of fashion, bags, accessories, and home decor items that beautifully showcase Marimekko’s unique textile artistry inspired by its own factory in Helsinki.

Strategic Growth in Asia: The Future Looks Bright!

As part of its growth strategy from 2023 to 2027, Marimekko is laser-focused on expanding its presence in Asia, with Hong Kong serving as a strategic hub. Renowned for its creativity and design, this bustling metropolis offers unparalleled opportunities to boost brand awareness and establish a significant footprint across Asia.

Join the Marimekko Movement!

With around 170 stores globally and a thriving online presence serving 39 countries, Marimekko isn’t just a brand; it's a movement. Since its inception in 1951, this Finnish design icon has captivated audiences with its original prints and colors. Experience the charm and creativity of Marimekko today—this flagship is just the beginning!