Exciting News for Travel Retail Enthusiasts!

The anticipation is building for the Northeast Asia Forum, set to take place from December 3-5, 2025, in the vibrant city of Hong Kong. This groundbreaking event, hosted by APTRA, promises to deliver insights and strategies for navigating the fast-evolving travel retail landscape.

A Star-Studded Collaboration

In a stellar partnership, APTRA will collaborate with the Airport Authority Hong Kong and Hong Kong International Airport, proudly serving as platinum host partners. The lineup also includes gold partners Avolta and King Power, along with Pernod Ricard as the lead drinks partner. Expect additional partnerships to be announced as the event draws closer!

A Jam-Packed Agenda!

Kick off the event on December 3 with afternoon check-in and networking at the luxurious Shangri-La Hotel. Enjoy a delightful evening reception at the trendy Mondrian Hotel, setting the stage for an engaging conference day on December 4, complete with another evening reception hosted at the Shangri-La. On December 5, delegates can look forward to a unique networking boat excursion, featuring a scenic lunch on the enchanting Po Toi Island—perfect for fostering connections!

Insights That Matter

The forum’s plenary sessions will dive deep into vital research, exploring new travel trends and purchasing behaviors among Chinese consumers and other key demographics that shape the region. Attendees can expect robust discussions with industry retailers and brand experts, examining strategies for capitalizing on travel retail opportunities as we approach the latter half of the decade.

A Call to Action!

Sunil Tuli, President of APTRA, stresses the urgency of the moment: "While we see a surge in Chinese travelers and overall travel activity, travel retail spending has not seen the same recovery. This disparity highlights the importance of collaborative dialogue to uncover challenges and develop impactful strategies for growth." He warns that the pressure of rapidly changing consumer preferences, amplified by social media, could threaten the allure of travel retail if left unaddressed.

Innovation at the Airport

Alby Tsang, Director of Retail and Property Development at Hong Kong International Airport, expressed enthusiasm about the partnership: "Our commitment to innovative experiences aligns perfectly with this forum, creating a vital space for leaders to tackle the challenges posed by an ever-evolving market. We’re eager to connect with industry peers and redefine the future of travel retail together."

Don’t Miss Out!

Delegate tickets are available for just $600, inclusive of all three days of the program, evening receptions, and the scenic boat trip and lunch on Po Toi Island. APTRA has secured special rates at the Shangri-La Hotel for attendees.

Ready to Join the Conversation?

Interested in attending? To secure your spot and make hotel arrangements, reach out to APTRA's General Manager at [email protected]. There are also ample sponsorship opportunities available—contact APTRA's Executive Director at [email protected] for details.