A New Beginning for To Summer in Hong Kong

In an exciting expansion beyond mainland China, revered fragrance brand To Summer has opened its very first store in Hong Kong, marking a significant milestone in its journey.

Cultural Fusion at Its Finest

Nestled in the bustling Causeway Bay, the store proudly bears the label 'Made in Hong Kong,' showcasing a mesmerizing blend of local heritage and Eastern spirit. Shoppers can explore an extensive range of products, including exquisite perfumes, enticing home fragrances, and luxurious body care items.

Exploring Distinctive Store Features

This flagship store is more than just a retail space—it’s an experience! It boasts four unique sections: The Eastern Ingredients Studio, Changwu Pavilion, Study Room, and Bathroom, each designed to encapsulate the brand’s ethos and storytelling.

A Commitment to Local Engagement

Arnold Lau, the voice of To Summer, revealed ambitious plans to deepen ties with the Hong Kong market. The Causeway Bay location is envisioned as a strategic hub to grow their customer base and enhance operations, taking full advantage of Hong Kong's status as a cultural and financial epicenter.

Inspired by Tradition and Artistry

The store's design echoes the craftsmanship and artistry of Hong Kong’s rich heritage. Influences range from the Hakka culture to the vibrant Sham Shui Po fabric market, hand-carved artistry by Jin Fa Mahjong, and the designs of renowned artist Alan Chan, creating a truly immersive atmosphere for visitors.

Building on a Heritage of Cultural Preservation

In its mainland endeavors, To Summer has shown a dedication to cultural preservation through projects that restore ancient sites, such as the Kuiyuan residence store in Guangzhou, and engaging pop-up events in Shenzhen earlier this year, further cementing its commitment to honoring tradition.

Curious About What’s Inside?

At the new Hong Kong store, To Summer offers a diverse lineup of products that includes not just perfumes but also enchanting home fragrances and revitalizing body care options—everything you need to indulge in a sensory journey.

Discover the Unique Store Features!

With its distinctive four-section layout, To Summer’s Hong Kong outlet promises a unique shopping experience, showcasing the brand’s essence across The Eastern Ingredients Studio, Changwu Pavilion, Study Room, and Bathroom, inviting you to explore and engage.