Finance

McDonald's Revives Extra Value Meals to Attract Savvy Diners

2025-09-02

Author: Wai

McDonald's is making headlines by reintroducing its Extra Value Meals in a bold move to attract budget-conscious customers.

Starting September 8, fans of fast food can enjoy a tantalizing range of meals at wallet-friendly prices, including a limited-time $5 Sausage and Egg McMuffin meal and an $8 Big Mac meal.

Exciting New Additions to the Extra Value Menu

The revamped Extra Value Menu will feature crowd favorites such as:

- Sausage Egg and Cheese McGriddles

- Egg McMuffin

- Bacon, Egg and Cheese Biscuit

- 10-piece Chicken McNuggets

- Any variety Quarter Pounder burger

- Any variety McCrispy Sandwich

As inflation continues to weigh heavily on consumers, McDonald's is pulling out all the stops to cater to those tightening their belts. Low-income diners, in particular, have been noticeably scaling back on dining out due to ongoing economic uncertainties.

During a May earnings call, CEO Chris Kempczinski reported a concerning decline in foot traffic from low-income customers, down by nearly double digits. He also indicated that morning meal sales have struggled, largely due to the financial strain affecting many households.

A Smart Strategy in Tough Times

By revamping its menu with budget-friendly options, McDonald's is not only aiming to regain lost customers but also positioning itself as a go-to choice for those seeking value without compromising on taste. As dining habits shift, will you be diving into the Extra Value experience once again?