A Fashion Revolution in Causeway Bay

On October 16, 2025, Finnish design powerhouse Marimekko officially opened the doors to its dazzling flagship store in the heart of Hong Kong's bustling Causeway Bay. This vibrant location is renowned for its premium fashion and lifestyle offerings, making it the perfect backdrop for Marimekko's bold designs. After a major facelift, the store re-emerges on Leighton Road, where it originally debuted back in 2012.

A Vision for the Future of Retail

Natacha Defrance, Marimekko's Senior Vice President, expressed excitement about the new store, emphasizing that even in this digital age, physical retail remains vital. "Our flagship will showcase Marimekko’s unique philosophy—an optimistic lifestyle infused with the art of printmaking, creating an engaging experience for both new and loyal customers!" she said.

A Feast for the Senses

Stepping inside the new flagship is an experience in itself. The exterior is emblazoned with Marimekko's iconic Unikko print, instantly capturing the attention of passersby. Inside, the design draws inspiration from Marimekko's very own textile printing factory in Helsinki, transporting shoppers to the brand's roots. A carefully curated selection ranges from vibrant fashion and chic accessories to stylish home decor items, including their beloved printed textiles.

Asia: The Launchpad for Global Growth

Marimekko isn't just making a splash; it's setting the stage for significant expansion in Asia, with a keen focus on key cities like Hong Kong. As a creative hub, the city is essential for increasing brand awareness and establishing a strong foothold in the broader Asian market. The company primarily operates through a flexible franchise model, allowing it to reach a wider audience.

Join the Marimekko Phenomenon!

With approximately 170 stores worldwide and an online presence that caters to 39 countries, Marimekko embodies originality and quality. Founded in 1951, the brand has built a remarkable identity through its stunning prints and colors. In 2024, the company achieved net sales of EUR 183 million, a testament to its ongoing global appeal.

Whether you’re a local or a traveler, the Marimekko flagship store in Hong Kong promises a unique journey through creativity and design. Don't miss your chance to experience this vibrant celebration of lifestyle in one of the world's most dynamic cities!