In a groundbreaking move for travelers eager to explore Japan’s hidden gems, HK Express has unveiled plans to inaugurate direct flights from Hong Kong to Sendai, Japan, starting January 17, 2025. This development not only signifies the airline's ambition to expand its reach within the Japanese market—following their recent service to Hiroshima—but also aims to provide travelers with an exciting alternative to the heavily frequented cities of Tokyo, Osaka, and Kyoto.

Direct Flights to Sendai: What You Need to Know

The new route will feature four weekly direct flights, scheduled for Tuesdays, Wednesdays, Fridays, and Sundays, catering to both tourists and business travelers. Departures from Hong Kong are set for two time slots, at 8:15 a.m. and 1:30 p.m., with return flights from Sendai at 2:25 p.m. and 7:00 p.m. on the same days. This flexible schedule makes it easier than ever to discover Sendai, the capital of the Tohoku region, which boasts stunning landscapes, rich history, and vibrant culture.

The introduction of these flights is not only a boon for tourists but also reflects a larger trend in the airline industry, focused on diversifying travel routes to promote less-visited destinations. Sendai, often overshadowed by Japan’s more prominent urban centers, offers an inviting blend of traditional heritage and natural beauty.

Exclusive Promotional Fares: Don’t Miss Out!

In celebration of the new route, HK Express is rolling out a limited-time promotional fare of just HKD 576 for round-trip flights. This offer is valid for travel between January 17, 2025, and March 29, 2025, allowing an incredible three-month window to take advantage of this budget-friendly pricing. The "Essential" fare class includes a small personal item and a checked baggage allowance of 20 kilograms, making it an attractive option for savvy travelers.

To capitalize on this offer, bookings must be made through HK Express's official website before September 24, 2024, at 11:59 p.m. With this enticing deal expected to generate significant interest, early reservations are strongly encouraged.

Discover the Allure of Sendai

Known as the “City of Trees,” Sendai is famed for its lush zelkova-studded streets and the serene Hirose River. Visitors can immerse themselves in the local culture while enjoying modern conveniences alongside historical richness.

Don’t miss key attractions like the ruins of Sendai Castle, once the stronghold of the legendary Date Masamune, whose statue near the site stands proudly as the city’s emblem. Additionally, the Osaki Hachimangu Shrine, renowned for its traditional Shinto architecture, offers a glimpse into Japan's spiritual heritage.

Cultural enthusiasts will be particularly drawn to the renowned Sendai Tanabata Festival, celebrated each summer with stunning decorations. The city's music scene and the Sendai City Museum add further layers to its cultural fabric, making it an ideal destination for all types of travelers. And for food lovers, Sendai is famous for its unique grilled beef tongue (gyūtan), a local delicacy that no visitor should miss.

In conclusion, the launch of direct flights from Hong Kong to Sendai represents an exciting opportunity for both adventurous travelers and cultural enthusiasts alike, promising unforgettable experiences in one of Japan’s most charming cities!