The highly anticipated “Immersive Hong Kong” exhibition has officially kicked off in Dubai, United Arab Emirates! This extraordinary showcase, which opened its doors on December 20, 2024, is making its fifth appearance after thrilling audiences in Jakarta, Bangkok, Kuala Lumpur, and Guangzhou. The exhibition is organized by the Information Services Department of the Hong Kong Special Administrative Region Government in collaboration with the Hong Kong Economic and Trade Office in Dubai.

This vibrant exhibition is part of a strategic campaign to highlight Hong Kong’s latest attractions and opportunities to the world. Under the theme “Hong Kong – Where the World Looks Ahead,” visitors are invited to delve into the city’s rich potential for tourism, business, and investment.

Mrs. Apollonia Liu, the Director of Information Services, emphasized Hong Kong’s commitment to reinforcing connections with the Middle East. “Since last year, our Chief Executive and key officials have led delegations to strengthen ties with this region, and we hope this exhibition showcases Hong Kong's unique potential globally,” she stated.

The exhibition boasts six captivating immersive zones, each spotlighting Hong Kong's exemplary strengths:

- Financial Bridgehead:

A look at Hong Kong as a pivotal global financial hub.

- I&T Brain Bank:

An exploration of the city's innovative and technological advancements.

- Blossoming Creativity:

A dive into Hong Kong’s flourishing arts and cultural landscape.

- Diversity and Greenery:

Discover how the city balances urban life with sustainability.

- Buzzing Sports Action:

A glimpse into the future Kai Tak Sports Park, a top-tier sports and entertainment venue.

- Messy Desk x Brand Hong Kong Photo Corner:

Engage with creative illustrations of the iconic Hong Kong skyline.

With cutting-edge displays, eye-catching 3D installations, and opportunities for interactive engagement, visitors can fully immerse themselves in the multifaceted allure of Hong Kong.

As an added incentive, the exhibition hosts the exciting “Snap a Cool Shot @Immersive Hong Kong” contest, where participants can win fabulous prizes including two round-trip business class tickets to Hong Kong courtesy of Cathay Pacific, or economy tickets for the second prize winners.

From December 20 to 22, enjoy live entertainment featuring exhilarating street dance performances by Move Beyond and a captivating pop concert by SENZA A Cappella, all aimed at bringing Hong Kong's vibrant culture to Dubai.

Entry to the exhibition is free, and it runs daily until January 5, 2025, with complimentary souvenirs for attendees. Don't miss out on this unique opportunity to explore Hong Kong's exceptional blend of innovation, creativity, and possibilities!

For more information, be sure to check out the official promotional channels or visit your local Hong Kong Economic and Trade Office online. Join the conversation online with the hashtag #ImmersiveHongKong and spread the word about this remarkable experience!