Travis Kelce is making waves in the fashion world, and he’s doing it at the perfect moment—just one day after announcing his engagement to pop superstar Taylor Swift! The Super Bowl champion has partnered with American Eagle to launch a stunning new collection under his lifestyle brand, Tru Kolors.

Dubbed "AE x TK,” the collection is spotlighted in a vibrant ad campaign that features a lineup of impressive athletes. Among them are tennis sensation Anna Frey, basketball guard Azzi Fudd, quarterback Drew Allar, top wide receiver recruit Jeremiah Smith, rising NBA star Kiyan Anthony (son of Carmelo and LaLa Anthony), and Olympic gold medalist gymnast Suni Lee, all strutting in Kelce's standout varsity jackets, nostalgic T-shirts, and cozy cashmere pieces.

Kelce has kept this exciting project under wraps for almost a year, expressing his enthusiasm for this collaboration, stating, "It was an awesome opportunity to team up with an established brand where both sides were excited to truly collaborate on every decision in the design and creative process.”

With more than 90 pieces priced from $14.95 to $179.95, the collection promises to be a game-changer. Designed to reflect Travis's distinct style, these pieces elevate everyday essentials into bold statements of confidence and individuality. Expect cricket sweaters, rugby polos, and stylish utility cargo pants to make a splash!

This campaign marks a fresh chapter for American Eagle, especially following a summer controversy over their previous ad featuring Sydney Sweeney. The ad drew mixed reactions for its portrayal of beauty, prompting American Eagle to clarify that their focus was solely on celebrating the confidence of everyone wearing their jeans.