In a surprising twist for fans of the critically acclaimed Apple TV+ series "Severance," the fictitious Lumon Terminal Pro computer has emerged on Apple’s official retail website. This distinctive device, featured prominently in the show, garners attention with a bright red “New” label when you explore Apple’s range of Mac computers.

However, there's a catch — the Lumon Terminal Pro is NOT available for purchase! It’s merely a clever marketing strategy designed to promote Apple’s streaming service, Apple TV+, which is currently offering a free three-month trial with any Mac purchase. This promotional effort aligns with Apple's broader strategy to enhance its services sector, which recently saw a significant 4% increase, reaching a staggering $26.34 billion. This robust growth has contributed to Apple achieving one of the highest gross margins recorded to date.

Apple seems to have recognized the immense cultural impact of “Severance,” which has become the company's most-watched series ever. To capitalize on its popularity, Apple has launched a series of engaging promotional activities. These include free e-books related to the show on Apple Books, a dedicated podcast featuring creators and stars like Ben Stiller and Adam Scott, a fictional LinkedIn profile for the mysterious Lumon Industries, and even a specialized playlist inspired by the series' themes. Additionally, a pop-up event in New York City attracted curious fans and tech aficionados alike, creating a buzz around the show.

On a related note, Apple also brought attention to the behind-the-scenes efforts of Geoffrey Richman, one of the editors of "Severance." He showcased his creative process using a range of Apple products—an iMac, Mac mini, and MacBook Pro—allowing viewers to glimpse into how the professionals utilize Apple technology to craft compelling stories.

Could this unexpected move by Apple hint at more immersive experiences linked to their TV content in the future? With "Severance" continuing to capture the audience's imagination, fans can only hope for more surprises ahead!