In an exciting move that combines sports and luxury, Pittsburgh Penguins superstar Sidney Crosby has become a brand ambassador and shareholder for Norqain, a prominent Swiss luxury watch company co-founded by former NHL players, including Mark Streit and Roman Josi. Known for his incredible hockey skills and impeccable timing on the ice, Crosby’s partnership with Norqain seems like a match made in heaven.

Crosby shares a special bond with Streit, a teammate during their Stanley Cup-winning tenure in Pittsburgh, who expressed his enthusiasm over Crosby's involvement. "It's a milestone to have him on board. Sid embodies attributes we hold dear, like work ethic and passion," Streit remarked during a recent interview.

Crosby first discovered Norqain during the 2019 NHL All-Star Game in San Jose, California, where the brand was an NHLPA associate partner. He was gifted a watch as an All-Star selection, leading him to appreciate the craftsmanship and story behind the brand. "Since then, the brand has expanded rapidly, and I'm thrilled to be part of its journey," Crosby shared of his new role.

Founded in 2018, Norqain has established a formidable partnership with the NHLPA, participating in significant events, including the NHL All-Star Game. The brand has gained recognition among hockey fans for its fusion of sports and luxury lifestyle.

Streit played a notable 12-year career in the NHL, with insights into the complexities of building a brand from scratch. "It's challenging to make a name in the industry, but I'm excited to see what we can create together," he said. Their camaraderie runs deep; since their time as teammates, Streit has remained close with Crosby, often discussing the watch industry even after his retirement.

Crosby’s deliberate approach in joining Norqain is testament to his character. "He is selective about the partnerships he chooses, valuing commitment and trust. This isn't a rushed decision; it's a thoughtful one," Streit noted.

Looking ahead, there are hopes that Crosby could take on an expanded role with the brand in the future, but for now, his focus remains on leading the Penguins to another Stanley Cup victory. "Crosby's dedication is unmatched—he's all about winning," Streit emphasized.

As the sports world watches this partnership unfold, it brings to light an exciting intersection of sportsmanship and entrepreneurship. Will Crosby’s involvement catapult Norqain into new heights, or will it simply be another tale of an athlete-turned-businessman? Only time will tell!