Sport

Kevin O’Leary Joins Elite Trio to Snag $12.9 Million Michael Jordan-Kobe Bryant Card

2025-08-25

Author: Sophie

The Record-Breaking Purchase

In a thrilling revelation, former Dragon's Den star Kevin O'Leary has come forward as one of the trio that bought an extraordinary trading card signed by basketball legends Michael Jordan and Kobe Bryant. This card, now the most expensive sports card ever sold at auction, fetched a staggering $12.932 million on Saturday.

Behind the Scenes of the Auction

On CNBC, O'Leary shared details about the purchase, explaining that he teamed up with fellow investors Matt Allen and Paul Warshaw to form a syndicate, ensuring they wouldn't have to compete against one another for this rare gem. Allen conducted extensive research, persuading O'Leary that this card was a solid investment.

A Passion for Rare Collectibles

O'Leary expressed his pride in acquiring the card, having been analyzing this unique asset class for three years. "The rarest pieces of art usually bring in extraordinary capital gains," he emphasized, noting that items of such rarity tend to resist the ups and downs of the economy.

An Intense Auction Experience

The trio invested their time until 3 a.m. Saturday morning, battling against 82 bids from other challengers in what was undoubtedly a nail-biting auction. Despite his excitement over the purchase, O'Leary confided that he wouldn't be spending much time with the card itself. "These cards stay in vaults in perpetuity. I might handle it once in my life, but it’s an image that will circulate digitally," he explained.

A Long-Term Investment Strategy

Looking ahead, O'Leary suggested that this card might not hit the market again during his lifetime. He views it as part of a growing portfolio that includes Bitcoin, Ethereum, and gold holdings. The investment symbolizes not just a rare collectible but a strategic financial asset.

A New Record in Sports Collectibles

This monumental purchase shatters the previous record held by a 1952 Mickey Mantle card, which sold for $12.6 million in 2022. The "Dual NBA Logo Autographs" series, from which the Bryant-Jordan card originates, had a limited production run from 2004 to 2009, making it an incredibly exclusive addition to any collection.

The Legacy of Legends

The golden NBA logo featured on the card is from the jersey Jordan wore during his iconic 1996-97 season with the Chicago Bulls, where he clinched another championship title. This card not only memorializes two of basketball’s greatest but also represents a significant milestone in sports memorabilia history.