
Is $100,000 the New Standard for Comfort in Canada? Here's What a New Survey Reveals!
2025-09-04
Author: Jacques
What Does a Comfortable Income Look Like in Canada?
According to a groundbreaking survey, many Canadians believe that an annual household income of $100,000 is essential for a comfortable lifestyle.
Survey Breakdown: Who Needs What?
The survey, conducted by MoneySense in conjunction with Leger Marketing, reached over 9,000 Canadians across 79 cities. Respondents were given five income options ranging from $74,200 to $250,000. A significant 37% chose the $100,000 figure, while 25.8% opted for $150,000. Only a small fraction picked the higher income levels, with 8.5% selecting $200,000 and 4.9% going for $250,000.
Understanding Canada's Income Landscape
To be considered in the top 10% of earners in Canada, individuals need to make at least $125,945 annually. Meanwhile, entering the top 25% requires earnings of around $81,184. Most Canadians classified as middle-class have incomes between $57,375 and $114,750.
How Cost of Living Influences Income Requirements
Income comfort is heavily influenced by the rising cost of living. For instance, what $100 could buy in 2020 now requires approximately $118.14 today. Canadians whose salaries have kept pace with inflation may feel less stress.
Defining Affordability in Canada
Canada's major banks suggest that average shelter costs should not consume more than 30% of gross household income. However, true affordability encompasses more than just housing; it includes expenses like transportation, food, and leisure. A separate study by CareerBeacon analyzed income needs based on these factors across Canadian cities.
Cities with the Highest Income Requirements for Comfort
The survey revealed income needs varying widely, from around $58,000 to over $106,000, with major urban hubs like Toronto and Vancouver topping the list as the most expensive places to live. In contrast, more affordable options were found in smaller cities where housing demand is lower.
Final Thoughts: The Search for Comfort in a Changing Economy
As Canadians navigate the complexities of modern living costs, understanding what constitutes a comfortable income has never been more essential. This survey sheds light on the evolving financial landscape and the diverse needs across the nation.