Introduction

Have you ever been immersed in an Instagram video, only for it to vanish suddenly as a new one aggressively takes its place? Fear not, because that frustrating ‘rug pull’ phenomenon is now officially a thing of the past! Instagram's head honcho, Adam Mosseri, addressed users during a recent Q&A session on his Story, revealing that the app has listened to user feedback and made a significant change.

What Was the 'Rug Pull' Feature?

Previously, Instagram's algorithm would interrupt your viewing experience to load new content, a feature Mosseri referred to as 'rug pull.' According to him, this wasn’t merely a glitch; it was a deliberate design choice intended to improve engagement by offering users fresh content. However, Mosseri acknowledged the annoyance this behavior caused, stating, 'it’s really annoying, so we stopped doing it.'

The Change in User Engagement

This change marks a pivotal adjustment in Instagram's approach to user engagement. Now, the app will patiently wait for you to scroll before presenting new videos, ensuring a smoother and less disruptive viewing experience. Although this shift has resulted in 'a little bit of an engagement hit,' Mosseri firmly believes the overall improvement in user satisfaction is well worth the trade-off.

Conclusion

So, get ready for uninterrupted viewing sessions on Instagram! Users can finally enjoy their favorite videos without the fear of them disappearing into the abyss. Remember, in the world of social media, user experience is paramount, and it seems Instagram is keen to prioritize that moving forward. Have you noticed these changes in your scrolling experience? Share your thoughts!