In a groundbreaking announcement, FUJIFILM Corporation has revealed that it is in the midst of developing its first dedicated filmmaking camera, the "FUJIFILM GFX ETERNA." Anticipated to hit the shelves in 2025, this innovative camera aims to elevate the filmmaking experience to new heights.

The GFX ETERNA boasts a large format sensor, the "GFX 102MP CMOS II HS," which dwarfs a standard 35mm sensor by approximately 1.7 times, ensuring unparalleled image quality while capturing stunningly vivid and true-to-life visuals. Coupled with the high-speed image processing engine "X-Processor 5," filmmakers are set to benefit from remarkable versatility during post-production, allowing for greater creative freedom and superior final outputs.

This leap into the filmmaking domain is no mere coincidence; FUJIFILM has steadily evolved from a manufacturer primarily focused on photography to a key player in the video production arena. The anticipation surrounding this camera has been palpable, evidenced by extensive discussions between our CineD team and the leadership at FUJIFILM, reflecting a strong desire within the filmmaking community for such a progressive product.

Interestingly, just before the kickoff of InterBEE 2024—Japan's largest industry media and entertainment expo—FUJIFILM chose this moment to showcase its commitment to filmmakers with the GFX ETERNA.

Further enhancing the excitement, the GFX ETERNA is set to feature groundbreaking technologies already highlighted in FUJIFILM's acclaimed mirrorless digital camera, the GFX100 II. With an astonishing 102 million pixels, this camera showcases FUJIFILM's prowess in delivering exceptional image quality, and the GFX ETERNA aims to build on this legacy for moving images.

The GFX ETERNA will be presented as a reference exhibit during InterBEE 2024, taking place from November 13th to 15th. This prominent event offers a sneak peek into the future of cinematic technology, where filmmaking experts and enthusiasts can witness FUJIFILM's latest innovations firsthand.

With a rich history dating back to its founding in 1934, FUJIFILM has consistently contributed to Japan's film industry, starting with domestically-produced positive film for movies. The development of the ETERNA series of motion picture color negative films and the Premier series of cinema lenses exemplifies FUJIFILM's commitment to this domain. Their pioneering spirit manifested in 2017 with the introduction of the GFX series of mirrorless cameras, which we now see transitioning into the world of filmmaking with the GFX ETERNA.

Expected to reshape the landscape of film production, the GFX ETERNA will marry the expertise of advanced Fujinon lenses with the cutting-edge technology of the GFX series. With aspirations of transforming cinematic storytelling, FUJIFILM is dedicated to crafting a camera that empowers creators to produce timeless electronic artistry.

Moreover, as part of this exciting undertaking, FUJIFILM is also in the process of developing a power zoom GF lens specifically designed for the GFX ETERNA, featuring a focal length of 32-90mm. In addition, a G to PL mount adapter is on the horizon, broadening compatibility with lenses commonly used in film production, making the GFX ETERNA an indispensable tool for professionals in the field.

Stay tuned as FUJIFILM gears up to unveil a revolution in filmmaking that promises to inspire a new generation of creatives!