Flipkart's Bold Move This Sale Season

This year's Big Billion Days sale promises to be more thrilling than ever for gamers, with Flipkart embracing its motto, ‘Yahan Kuch Bhi Ho Sakta Hai.’ The online retail giant has teamed up with Battlegrounds Mobile India (BGMI) for an unexpected and exciting collaboration.

The Ultimate Gamer's Challenge

As gamers gear up to snag the latest gadgets and gaming gear during the sale, Flipkart is offering a tantalizing twist: a chance to win coveted items from every gamer’s wishlist—absolutely free! But there’s a catch: players must conquer an outrageous BGMI challenge designed to test their commitment.

Introducing Name2Claim

Dubbed Name2Claim, this innovative campaign by DDB Mudra taps into the colorful culture of gamer usernames. The goal? Transform your quirky in-game name into your official name! That's right—players must be willing to stake their identity for a shot at fantastic prizes.

How to Participate

To take part, gamers can visit http://www.name2claim.in, where they can submit a clever classified ad announcing their new name. Flipkart will publicly share this ad, making the transformation official. They’re making it clear: if you’re ready to go to great lengths for your passion, the rewards will follow.

A Commitment to the Gaming Community

Pratik Shetty, Vice President of Marketing and Growth at Flipkart, shared, "Gaming is surging in India, and BGMI has fostered a vibrant community filled with creativity and fun. With Name2Claim, we’re celebrating that spirit in a unique way, transforming gamer tags into legitimate identities. It’s a playful reminder that during Big Billion Days, anything can happen!”

A Challenge Tailored for BGMI Enthusiasts

Gagandeep Bindra and Rahul Arcot from DDB Mudra Group noted the fun-loving nature of the BGMI community. "These fans are not just creative; they thrive on challenges. Name2Claim dares them to change their real names to their gamer tags—a wild feat designed solely for true BGMI lovers!"

Catch the Fun in Action

The campaign kicked off with a quirky promotional film, crafted entirely from in-game footage, highlighting the diverse and exciting experiences within the BGMI universe. This captivating blend of gaming and creativity will surely entice players to participate in this one-of-a-kind challenge.