Technology

Claire Vo on Building High-Performing, Customer-Centric Teams in the Age of AI

2025-03-21

Author: Sophie

What is a High-Performing Team?

According to Claire, high-performing teams are defined by their ability to solve complex customer problems and produce tangible value for businesses. She emphasizes that while technical skills, teamwork, and an engaging culture are essential, the ultimate goal remains to deliver products that are genuinely customer-driven and beneficial.

At LaunchDarkly, the culture promotes engineers' deep understanding of customers—putting them in a unique position since their clientele largely comprises engineers themselves. By using their own feature management and experimentation tools, the team not only develops products but actively engages in the customer experience.

Cultivating a Customer-Centric Mindset

Claire stresses the importance of every member of the organization engaging directly with customers. She believes that coding teams, product managers, and designers should all interact with users regularly to grasp their needs better. This engagement leads to creating products that truly resonate with their audience.

Additionally, Claire encourages a "beginner's mindset" within her team. After years on the market, it’s easy to become complacent with familiarity; she advises teams to reconnect with the products as if they were new users, ensuring ease of use and value.

Creating a Productive Culture

Claire's vision for a great culture is one that's fast-moving, low on bureaucracy, and focused on customer satisfaction—similar to a startup dynamic. A high-performing culture, she believes, is characterized by a clear understanding of the true responsibilities of each team member: to innovate and contribute positively to the user experience rather than merely working for personal accolades.

Fostering a Culture of Experimentation

In striving to build great products, Claire advocates for a hypothesis-driven approach to development. She asserts that teams should be willing to experiment, iterate, and learn from failures rather than striving for perfection from the start. Accountability and a high tolerance for mistakes are essential for fostering innovation and agility.

Integrating Product and Engineering Teams

Claire oversees both product and engineering teams which is still a rarity in the tech industry. She believes that bringing these two disciplines under one umbrella fosters better collaboration and innovation. By breaking down silos within organizations, teams can share a unified direction, improving product development efficiency and morale.

The Future of Teams in the Age of AI

Looking ahead, the integration of AI in software development is expected to radically reshape team compositions. Claire predicts the emergence of the "AI-powered triple threat," where skilled individuals adept in technology, product management, and design will lead teams, significantly altering traditional roles within tech companies.

To equip current professionals for this future, Claire emphasizes the need for continuous learning and development. Upskilling is essential as AI technologies evolve. Moreover, creating a resilient and optimistic organizational culture will be critical as teams adapt to these changes.

Final Thoughts

As AI continues to evolve and infiltrate the tech space, Claire Vo’s insights serve as a roadmap for organizations looking to stay ahead. Her approach, which blends customer engagement, a culture of experimentation, and integration across disciplines, aligns with the demands of a rapidly changing industry landscape. For more updates on how to build high-performing teams, follow Claire on platforms like X and LinkedIn.

Stay tuned for more insights and strategies to navigate this exciting but complex era in technology!