A Spectacular Return to CES After a Decade: What’s New and What’s Changed?
2025-01-11
Author: Liam
Return to CES After a Long Hiatus
After a twelve-year hiatus, my return to CES felt like stepping into a time capsule, yet everything was different, fresh, and surprisingly familiar. My earlier memories are vivid; I can recount every misadventure from my inaugural trip, from missing my return flight to navigating the chaotic food lines while perched on the floor for a meal in cramped space. Fast forward to the present, and it's like the convention has morphed before my very eyes.
A New Perspective
Every year, I used to dread my lack of direction amidst the overwhelming displays and tech innovations. Armed with a loaned Pentax DSLR and a work-issue BlackBerry—and wearing impractical shoes to evening functions—I stumbled around the convention center. Back then, ride-sharing didn't exist, and cab lines stretched endlessly as I stayed at the MGM Grand, sharing proximity with actual lions! Breaking an 11-year streak, 2025 marked my return, giving me a unique opportunity to witness CES with fresh eyes, stepping away from routine and into an exploratory role. With my assignment focused on discovering engaging tech rather than cramming meetings into my agenda, I adopted a sensible shoe policy, prepared for the extensive walking ahead.
Exciting Discoveries in the West Hall
Day one commenced in the West Hall, which had blooming attractions compared to my last visit. I was greeted by a sleek Dunkin' with a quick-moving line, vast seating, and accessible power outlets—a complete transformation! My exploration quickly led me to some astonishing machines: monstrous tractors and even an electric fire truck! It was unexpected and thrilling; I found myself taking photos with enthusiastic abandon.
The Rise of Robotics
Traditionally, CES showcases a quintessential highlight, whether it was 3D televisions or innovative home appliances. This year, the spotlight was undeniably on robots, both physical and software-driven. From delightful little companions efficiently picking up socks to self-sufficient AI, the room buzzed with the hum of innovation. These weren't just any robots; they had apparent utility, despite occasional mishaps like one cleverly rolling off a table mid-demo.
Navigating the Chaos
As the Consumer Technology Association estimated around 140,000 attendees, navigating through Las Vegas for sessions proved challenging. I still found myself maneuvering through the streets on foot to avoid rideshare bottlenecks. One notable moment was my ride on the futuristic Vegas Loop via Tesla, a delightful yet short experience that managed to dodge the chaos, albeit temporarily.
A Changing Vegas Strip
Outside the expo, the iconic Vegas Strip stood witness to transformations and some nostalgic reminders of the past. The Venetian remains a stunning site, with tourists lining up for gondola rides, while entertainers still handed out flyers for dubious shows. A humorous encounter caught me off guard—a fellow convention-goer recognized me only because of my name badge!
The Sphere Experience
Among the new highlights of the Strip is the revolutionary Sphere, which made its CES debut as a venue. At Delta Airlines' keynote, the Sphere came alive with immersive visuals and effects. The profound experience included a faux plane taxiing towards us, equipped with sensory setups that made the audience feel every detail. A delightful scent bomb of hazelnut coffee permeated the room, culminating in an unforgettable engaging demonstration unlike any other.
Reflections on CES
The sheer spectacle of CES hit me in waves. Enveloped by remarkable displays and awe-inducing technology, I realized that CES is more than a relentless schedule; it’s an orchestrated show designed to evoke emotion, wonder, and excitement. While stunts and acrobatics might be absent, the magic of technology takes center stage.
A Sense of Wonder
Reflecting on my observations, I found a lingering sense of wonder. The innovations that blossom at CES, though sometimes fail to deliver (concept cars, we’re looking at you), still sparkle with potential and excellence. Even after a decade away, that feeling of amazement can ignite the spark of curiosity and anticipation.
Conclusion
As I departed, nostalgia intertwined with hope, and I was left exhilarated, pondering the endless possibilities that CES holds for the future!