XG Joins Forces with G-SHOCK

Get ready to witness the magic! Genre-defying girl group XG has just been unveiled as the new global ambassadors for G-SHOCK, the iconic line of shock-resistant watches from Casio.

Trailblazers of Music and Style

Hailing from a powerful mix of hip-hop and R&B, the seven-member ensemble—JURIN, CHISA, HINATA, HARVEY, JURIA, MAYA, and COCONA—has taken the music scene by storm since their debut in 2022. They've made headlines by topping the Billboard Hot Trending Songs chart, gracing its cover, and delivering a historic performance at Coachella's Sahara Stage in 2025.

Epic World Tour Triumphs

Their first world tour, the "XG 1st WORLD TOUR: The first HOWL," spanned an incredible 47 shows across 35 cities and culminated in an electrifying sold-out performance at Tokyo Dome, captivating an audience of 50,000 fans.

A Match Made in Toughness

This partnership with G-SHOCK encapsulates XG’s fearless spirit and innovative 'X-POP' genre, reflecting G-SHOCK's core philosophy of resilience and breaking barriers. The collaboration launches with a dynamic campaign site featuring a visually stunning promotional video under the theme "No Destination," which signifies a bold journey into the unknown.

Artistry Meets Ambition

The campaign video, which showcases breathtaking visuals, has been brought to life by the acclaimed Japanese visual artist YOSHIROTTEN and his creative team, YAR, embodying the essence of both brands.

XG's Inspiring Message

In their own words, the group expressed, "Whenever we see a G-SHOCK, it reminds us of the version of ourselves that chased our dreams and didn’t give up, even when things got tough. It gives us the courage to keep going!!! XG-SHOCK, Let’s Go!"