In a shocking revelation, a new study has found that the intricate skincare routines promoted by young influencers on TikTok may offer little to no real benefit, and could even increase the risk of skin irritations and lifelong allergies among teenagers.

Researchers have observed a worrying trend of teenage girls sharing their elaborate skincare rituals involving moisturizers, toners, and anti-aging treatments. The study, the first of its kind, highlights not just the complexity of these routines—some girls reportedly waking up at 4:30 AM to squeeze them in—but also their excessive costs and potential dangers.

Dr. Molly Hales, who led the research at Northwestern University, candidly pointed out, 'The risks associated with these products far outweigh any minimal benefits they may provide. Young girls simply don’t need these elaborate regimes.' She warns that these trends can send the harmful message that such routines are essential for skin health.

Instead of bombarding their faces with layers of products, Hales recommends a simple skincare regimen: a gentle cleanser and sunscreen. This minimalist advice aims to protect rather than harm.

In their study published in the journal *Paediatrics*, researchers created TikTok accounts mimicking 13-year-olds and gathered data from 100 skincare routine videos. The majority of creators were girls, aged between seven and 18, often showcasing flawless skin.

The study uncovered that the typical routine involved six products, averaging a cost of $168, with some exceeding $500! The popular 'Get Ready With Me' videos were the most common, showcasing a range of products—many containing ingredients that could cause skin irritation and increase sun sensitivity.

Alarmingly, only 26% of the videos demonstrated the use of sunscreen, marking a significant oversight. Many featured products with allergens, especially fragrances, which could exacerbate skin issues.

Dr. Tess McPherson from the British Association of Dermatologists, who was not part of the study, echoed Hales' concerns, noting a troubling rise in young people experiencing skin irritation. This push for 'perfect skin' is unrealistic and detrimental to mental health, she argues.

Young consumers are increasingly asking for expensive skincare products, often marketed with appealing packaging aimed at their demographic. McPherson highlights the growing stigma surrounding skin conditions like acne and eczema, driven by these social media trends.

As skincare culture continues to morph under the influence of TikTok, many young girls may find themselves caught in a whirlwind of unrealistic beauty standards and harmful practices. The latest findings serve as a crucial reminder: less can be more when it comes to skin health!