
Why Obsidian's CEO Believes Community Triumphs Over AI in Productivity Tools
2025-08-18
Author: Ming
The Power of Community Over AI
In the bustling landscape of productivity tools, Obsidian's CEO Steph Ango argues that community support is more vital than artificial intelligence. Despite many competitors rushing to integrate AI, Obsidian's focus on a robust user community sets it apart.
Meet Obsidian: Your Personal Knowledge Base
Obsidian is a cutting-edge note-taking and productivity app designed to serve as a "second brain" for its users. Unlike mainstream apps like Notion, Obsidian offers a unique experience by allowing users to create Markdown-based notes that are stored locally on their devices, giving them complete control over their data.
A Different Kind of CEO
What makes Ango's leadership unique is his non-founder status; he joined the company in 2023 after a successful run at his previous startup, Lumi. Notably, Ango joined Obsidian not just as a CEO but as a passionate fan who believed in the transformative potential of the app.
Why AI Isn't Front and Center
When questioned about the lack of AI features in Obsidian, Ango highlighted the importance of preserving user agency. Instead of relying on AI to generate insights, Obsidian empowers users to create and connect their own ideas. They currently offer only a limited AI feature through their Web Clipper, keeping the main focus on user-driven creativity.
Building a Web of Knowledge
Obsidian functions like a personal Wikipedia. Users link their notes, allowing them to connect ideas over time. This network of knowledge fosters deeper insights and creative thinking—essentially transforming simple thoughts into complex concepts. For those who use Obsidian, it’s not just note-taking; it’s a creative process.
The Plugin Ecosystem: A Game-Changer
Another reason for Obsidian's growth is its thriving plugin ecosystem. Unlike traditional apps burdened with excessive features, Obsidian allows users to customize their experience through third-party plugins. This flexibility has attracted a loyal user base and enabled exponential growth without bloating the app.
A Future-Focused Approach
Looking ahead, Ango envisions a future where Obsidian will evolve but remain rooted in its core values of privacy and community engagement. As productivity software continues to develop, Obsidian stands poised to adapt, but Ango asserts they won’t rush into adopting every new trend—especially AI.
Balancing Work and Creativity
Ango emphasizes the need for balance. Users must protect their creative time outside apps to enhance the value of tools like Obsidian. He believes in leveraging experiences from life instead of getting lost in an endless cycle of tool optimization.
Conclusion: The Obsidian Difference
In a market flooded with AI-driven solutions, Obsidian’s dedication to community, user control, and creativity sets it apart. As it continues to evolve under Ango's leadership, Obsidian represents a refreshing alternative in the productivity app landscape, reinforcing the belief that the best insights often come from human connections rather than automated features.