Technology

Why Nintendo Isn't Rushing to Create New Franchises

2025-09-09

Author: Mei

In a bold statement, a former Nintendo developer suggests that the gaming giant sees no urgency in launching new franchises. Instead, the company is confident in its ability to integrate fresh gameplay concepts into its already expansive library of beloved series.

"New franchises haven’t emerged simply because there’s no real need to create them," revealed veteran developer Watanabe. He stressed that when Nintendo delves into new projects, the primary focus is on innovative gameplay mechanics rather than the introduction of new intellectual properties.

Watanabe, who played a pivotal role in games like Super Mario Bros. Wii, Pikmin 3, and the groundbreaking Splatoon, highlighted how even newer franchises like Splatoon are now reaching a decade in age.

When it comes to the cosmetic elements of new games, Watanabe believes Nintendo takes a relaxed approach, stating, "They just pick whatever fits that new gameplay best." With a treasure trove of iconic franchises at their disposal, why reinvent the wheel? After all, fans are still yearning for games in beloved series like Animal Crossing and Fire Emblem.

Consider the upcoming Splatoon Raiders, labeled as the first spin-off from the Splatoon franchise. This game focuses on a specific hero and promises a more adventure-driven experience compared to its predecessors. Instead of launching a potentially risky new IP, Nintendo opts to lean on the established success of Splatoon, ensuring it appeals to an existing fanbase.

Despite this strategy, Nintendo hasn’t completely abandoned the idea of creating new franchises. The latest effort, Drag x Drive—a unique wheelchair basketball game utilizing the innovative motion controls of the Switch 2—demonstrates the company’s willingness to experiment. However, it’s hard to imagine how this concept would fit into an existing series. Perhaps a cameo from Mario and friends would have bridged that gap!

In conclusion, while Nintendo has thrilling new gameplay ideas, its strategy leans heavily on repurposing established franchises, effectively meeting the expectations of longtime fans while minimizing the risk associated with launching entirely new series.