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Why Chinese Tourists Are Flocking to Vietnam: The Hidden Gems That Keep Them Coming Back

2025-05-31

Author: Rajesh

Imagine stepping into a paradise where vibrant culture meets stunning beaches. This is exactly what a 25-year-old traveler from China experienced during her visit to Hoi An this May. She shared her delightful encounters, praising the short travel distance, budget-friendly options, and the breathtaking beaches that made her trip unforgettable.

Safety is another major attraction for Chinese tourists, as this traveler noted she felt completely at ease wandering the streets at night. It's a sentiment echoed by many, making Vietnam a favored destination.

China: A Major Source of Tourists for Vietnam

Data from Vietnam’s General Statistics Office paints a striking picture: in the first four months of 2025, nearly 1.95 million Chinese tourists visited, marking China as the top source of foreign visitors. This surge represents a nearly 15% increase from 2019, the previous peak year.

Recovering Tourism After COVID-19

With China reopening its borders in early 2023, there was hope for a swift rebound in travel. However, the numbers didn’t return to pre-pandemic heights until now. South Korea held the title of top visitors for a while, but China has made a triumphant comeback.

The Allure of Sun, Sand, and Serenity

Pham Anh Vu, deputy general director of Du Lich Viet, confirmed a staggering 30% increase in Chinese travelers this year alone. The allure of beach destinations like Da Nang, Nha Trang, and Phu Quoc is hard to resist, making them hotspots for tourists seeking both relaxation and luxury.

A Tapestry of Culture and Comfort

According to Pham Hai Quynh, director at the Asian Development Institute, several factors fuel Vietnam's rising popularity. Among these are the affordable cost of living, diverse culinary options, rich cultural offerings, and, of course, those picturesque beaches. The geographical proximity to China is a game-changer; it's closer than Singapore, Malaysia, or Thailand, allowing travelers to easily cross the border by road.

Nguyen Tien Dat, CEO of AZA Travel in Hanoi, emphasized how familiar lifestyles and similar climates enhance the travel experience. Everyday comforts like Chinese-speaking guides and staff in hotels and restaurants further enrich the journey.

Easier Travel Equals More Visitors

The revival of direct flights between China and Vietnam has made the journey faster and easier than ever. With all these factors aligning, experts agree that China is poised to remain Vietnam's leading source of international tourists well into the future.

As the allure of Vietnam grows, who can resist its charms? This beautiful country continues to captivate travelers from China, ensuring it remains a top travel destination for years to come.