The Influencer Craze: A New Aspiration for Youth

Young people are increasingly aiming to become influencers, but what really fuels this passion? A new study sheds light on the personality traits that seem to attract certain individuals to this chaotic and vibrant career.

The Pursuit of Influence

A revealing survey conducted in 2019, sponsored by Lego, uncovered that among 3,000 children across the US, UK, and China, a staggering one-third expressed a desire to become influencers. By comparison, only 11% dreamed of being astronauts! This trend reveals a significant cultural shift in how youth envision their futures.

Research Insights: The Influencer Personality

In a groundbreaking study published in the journal Telematics and Informatics, researchers from Poland's University of Wrocław and Oxford investigated what personality traits are common among aspiring influencers. They found that teenagers who are extraverted, self-involved, and dramatic have a stronger inclination to pursue influencer careers.

Understanding the Factors: Who Wants to be an Influencer?

The study involved nearly 800 participants aged 16 to 17, split evenly between Poland and the United Kingdom. Participants answered questions about their career aspirations and completed assessments measuring their levels of the "Big Five" personality traits: openness, conscientiousness, extroversion, agreeableness, and neuroticism, along with their tendency for drama.

The Personality Connection: A Reflection of the Industry

Findings revealed that those with higher levels of extraversion, narcissism, and dramatic tendencies are indeed more likely to aim for an influencer status. These characteristics often reflect a desire for validation and visibility, reminiscent of the theatrical students who crave the spotlight. Could today's drama students be tomorrow's social media stars?

A New Perspective on Influencer Culture

While there has been previous research on how audiences perceive content creators, this study stands out as a pioneering exploration into the personality traits that drive individuals to aspire to become influencers. It's essential to note that success in this field is anything but guaranteed—many face immense challenges on the road to social media stardom.

The Bigger Picture: What Does This Mean for Society?

As the thirst for influencer status grows among the younger generation, it raises important questions about societal values and the attributes celebrated in our culture. The dynamic world of social media isn't just a trend; it's shaping the aspirations of young minds, influencing who they aspire to be.