A Game-Changing Event for SEOs

The Search Central Live Deep Dive Asia Pacific 2025 has kicked off at the luxurious Carlton Hotel Bangkok Sukhumvit, uniting SEOs from all corners of the region for an immersive three-day experience filled with invaluable insights, networking opportunities, and hands-on advice.

Key Takeaways from Day One

As the conference unfolds, attendees are diving into crucial topics covering Google's core processes: crawling, indexing, and serving. Here are the standout insights from day one:**

1. Focus on Human-Centered Content

In a world driven by AI, maintaining a human touch in content creation is paramount. Google's algorithms prioritize authentic, expert writing that resonates with real users.

2. Optimize for Multiple Formats

Ensure your content is versatile: use descriptive alt text for images, provide transcripts for videos, and tailor your copy for voice search to enhance user engagement.

3. Manage Your Crawl Budget

Quickly resolve 5XX errors and simplify your site structure to enhance crawl efficiency — guiding Googlebot through your site is essential.

4. Leverage Search Console Recommendations

Site owners can significantly improve their performance by utilizing the guided suggestions feature offered by Search Console.

5. Adapt to Rapid Changes

Stay agile! Shifts in traffic trends, driven by AI advancements, indicate that what worked in the past may not yield the same results today.

The Changing Landscape of Search

In his keynote address, Mike Jittivanich, Marketing Director for Southeast Asia and South Asia Frontier, emphasized that we are at a crucial crossroads in search. He identified three transformative forces: the rise of AI, the shift in user behavior toward faster, more conversational interactions, and evolving search habits among younger generations.

Gen Z: The New Wave of Searchers

An astonishing revelation came from discussions around generational trends — Gen Z (ages 18-24) is now the fastest-growing demographic in search. Usage of Lens, an AI-powered visual search tool, has skyrocketed by 65% year-on-year, with a staggering 1 in 5 Lens searches now reflecting commercial intent.

Why Authentic Content Flourishes

Experts reiterated that Google’s machine-learning algorithms are fine-tuned to recognize and reward content made by humans for humans. As Gary Illyes pointed out, high-quality, authentic content remains the bedrock of successful ranking.

The Role of AI in Crawling and Indexing

Sessions explored how AI influences crawling and indexing, unveiling that an increase in crawl rates may occur due to AI features. However, this does not guarantee improved rankings — understanding the nuances of your site's technical health is crucial.

The Evolution of Google Search

Google Search is undergoing significant evolution, reflected in both query types and response capabilities. Searches are becoming longer and more dialogues, with users increasingly favoring AI-driven paths.

The Future of Google Search Console

In the new SEO landscape, efficient use of the Search Console can significantly boost site performance. Daniel Waisberg highlighted its role as the essential link between Google’s infrastructure and your site, offering actionable insights without overwhelming complexities.

What’s Next?

As day one wraps up, stay tuned for the revelations from day two, where more groundbreaking insights will emerge from Google Search Central Live!