The Hidden Gems of Singapore Literature

Meet Megan, a 27-year-old fantasy and dystopian fiction enthusiast, who relies heavily on social media platforms like Goodreads and TikTok's vibrant BookTok community for her reading recommendations. However, as she navigates these digital landscapes, she's left wondering: where is the spotlight on Singapore Literature, or SingLit?

Megan's experience is a common one. The National Library Board’s recent National Reading Habits Study 2024 reveals that only 30% of Singaporean adults have picked up a SingLit book in the last year. With over half of the surveyed 3,725 adults unaware of local authors, it begs the question—are they really boycotting SingLit, or are they simply in the dark?

Misconceptions and Marketing Hurdles

Local author Lee Wen-yi believes the problem stems from a lack of exposure. She recounts a surprising encounter at her SingLit-focused bookstore, where a customer expressed disbelief that Singapore had its own authors. Lee states, "It’s not like people are actively avoiding SingLit; they just don’t know what's out there!"

Adding to the dilemma, poet Laura Jane Lee points out the misconception that SingLit revolves around repetitive themes, often curated through school syllabuses. This narrow view makes it challenging for readers to explore the diverse literary treasures of their own backyard.

Breaking Through the Noise

According to Co-founder Alex Chua of Book Bar, independent bookstores featuring local literature are seeing a gradual uptick in interest. Yet, he emphasizes that local publishers lack marketing muscle compared to major Western publishers. "Books from names like Penguin or Harper Collins dominate discussions, leaving SingLit struggling to be seen," he remarks.

Wen-yi highlights that standout SingLit titles have occasionally gained traction—thanks to viral moments—but most remain unnoticed without significant promotional support. Furthermore, there needs to be a shift in how literature is represented, advocating for displays of SingLit in mainstream bookstores, much like Malaysia's approach.

A Push From the Government?

To invigorate local readership, the recently announced SG Culture Pass might be the game-changer Singapore needs. Starting in September, eligible residents can use $100 in credits on local performances, exhibitions, and, importantly, SingLit titles. Will this initiative foster a newfound love for local literature?

Chua is hopeful, stating it could entice readers who might have hesitated to invest in SingLit before. However, both he and Wen-yi agree that without additional marketing efforts, the impact might remain limited.

Exploring New Avenues

Efforts are underway to elevate SingLit visibility. Initiatives like the Poems on the MRT program showcase local poetry in public transport—a promising concept that could be expanded into other public spaces. Assistant Professor Ann Ang from NIE suggests integrating excerpts from SingLit texts into community murals or even civic buildings.

As Singapore's literary landscape continues to evolve, bridging the gap between readers and SingLit is essential. With diversity in genres and voices, there’s bound to be something for everyone—if only they knew where to look.