
Unveiling a Health Revolution: Novonesis and Novo Nordisk Team Up, Yerba Maté's Rise as a Weight Loss Powerhouse, and GNC's Bold Move in Singapore
2025-09-22
Author: Wei
A Groundbreaking Collaboration for Metabolic Health
In an exciting development last week, Novonesis and Novo Nordisk announced a pioneering research partnership aimed at enhancing metabolic health and overall well-being. These global giants are set to explore innovative synbiotic food solutions designed to help manage blood glucose and cholesterol levels.
Focusing on the gut microbiome, the collaboration will investigate how it can predict health outcomes and identify new biomarkers to measure the effectiveness of these solutions. Adam Baker, PhD, the science director of Novonesis’ Human Health Future Lab, expressed his enthusiasm: "We are looking more holistically at the microbiome’s role in health as we uncover its complexities and discover new ways to support well-being."
With a strain library boasting around 50,000 microbial strains, Novonesis aims to pioneer advancements across various health sectors, including gastrointestinal, mental, and immune health. Baker noted, "Cardiometabolic health is significantly influenced by the microbiome, making it a key focus for our innovations."
Yerba Maté: The Emerging Superstar in Weight Management
Could Yerba Maté be the next big sensation in weight management? Afif Ghannoum, CEO of CPG Radar, highlights the growing consumer interest in this traditional South American tea, especially for its potential weight loss benefits.
Data shows a staggering 40% surge in online searches for Yerba Maté from January to June 2025. Interestingly, social media analysis reveals that consumers are more than twice as likely to associate Yerba Maté with weight loss than the brands themselves promote. This disconnect indicates a significant opportunity for market growth.
Research backs up claims of its efficacy, with a systematic review of 32 studies affirming Yerba Maté's metabolism-boosting and antioxidant properties.
GNC's Strategic Expansion in Singapore
In addition to groundbreaking health partnerships, GNC Holdings has broadened its collaboration with Watsons, a health and beauty retail powerhouse. Having launched their partnership in October of last year, they recently opened a store-within-a-store concept at Watsons’ flagship outlet in Ngee Ann City.
As of September 12, GNC products are now available across all Watsons locations in Singapore, giving customers convenient access to trusted, science-backed wellness solutions. This exciting expansion marks GNC's return after a three-year absence from the Singapore market.