Are you ready for a smartphone experience that feels personalized just for you? Samsung's latest innovations in AI and data protection are revolutionizing the way we interact with our devices, creating a seamless blend of personalization and security.

AI: The Gateway to Your Personalized Experience

The potential of Artificial Intelligence is boundless, particularly when it comes to enhancing your daily life. For AI to serve you best, it must understand your habits and preferences. Samsung’s intuitive Galaxy AI features transform your smartphone from a simple tool into an intelligent companion that anticipates your needs. Whether it’s optimizing your daily schedule or enhancing your creativity, these smart features make life easier.

Meet the Personal Data Engine

At the heart of this personal revolution is Samsung's Personal Data Engine (PDE). Launched with the Galaxy S25 series, the PDE is your personalized AI powerhouse. It quietly learns from your routines, fine-tuning suggestions that are perfectly tailored to you. Imagine receiving curated updates or effortlessly locating a cherished photo using simple voice commands—all while keeping your data safe and secure on your device.

Reinforcing Security with Knox Enhanced Encrypted Protection

But personalization comes with a hefty need for security. Enter Knox Enhanced Encrypted Protection (KEEP), Samsung's answer to safeguarding your most sensitive information. This innovative solution operates seamlessly in the background, ensuring that every feature—from Smart Suggestions to Samsung Moments—remains protected without interrupting your user experience.

Understanding Your Data's Security