vivo Kicks Off a New Era in Mobile Photography

In a bold step to redefine mobile imaging, vivo has launched the V Series Portrait Master Project, marking a decade of exceptional innovation in portrait photography. This groundbreaking initiative, unveiled alongside the impressive vivo V60, features an artistic collaboration with celebrated photographer Diane Villadsen, inviting users to ‘Snap into Your Vibe.’

A Celebration of Artistic Vision

The V Series Portrait Master Project is a tribute to vivo's commitment to enhancing mobile imaging since its inception 30 years ago. Each iteration of the V Series will spotlight a different renowned portrait artist, allowing them to express their unique styles through vivo's advanced technology.

Keshav Chugh, Senior Product Manager for Image Effects at vivo, emphasizes the intersection of artistry and technology: "Imaging is where technology meets humanity. With our Portrait Master Project, we aim to showcase the creative potential our devices hold and inspire users to capture life's most memorable moments.”

Capturing the Moment with Diane Villadsen

Diane Villadsen, known for her vibrant and geometric visual storytelling, is the project’s inaugural photographer. Her approach, centered on being present and capturing genuine emotions, perfectly aligns with the project’s theme, 'Snap into Your Vibe.' Villadsen explains, "In my work, the moment shapes the image. Using the V60’s ZEISS Super Telephoto Camera allowed me to focus and minimize distractions, creating striking compositions that resonate with authenticity."

Revolutionary Features of the vivo V60

Designed for creativity, the vivo V60 empowers users to craft professional-grade portraits. Featuring a 50 MP ZEISS Super Telephoto Camera, users can capture intricate details and emotions effortlessly. Additional features, such as ZEISS Multifocal Portrait with 85 mm and 100 mm focal lengths, and the 10x Telephoto Stage Portrait, cater to various scenarios—from breathtaking stage shots to intimate moments.

A Vision for the Future

As the V Series Portrait Master Project progresses, vivo will continue collaborating with leading photographers to showcase its groundbreaking technology. Villadsen shares, "What’s amazing is how accessible this technology is, enabling anyone to be creatively spontaneous with a professional-quality camera right in their pocket."

About vivo: Bridging Technology and Creativity

vivo is not just a tech company; it aims to bridge the gap between humans and the digital world, fostering creativity and connectivity. With its vast network of R&D centers across China and a mission to develop sustainable innovations, vivo is committed to crafting user-focused products that enhance everyday life.

With its ambitious vision, vivo continues to captivate over 500 million users across 60 countries, ensuring that innovation and creativity are always within reach.