Introduction

Get ready, shopping enthusiasts! Tucked away in the heart of Bangsar, the trendy A Place Where (APW) has transformed from a former printing factory into a contemporary haven of culture and creativity. And now, it flaunts the flamboyant Coach Play APW, a groundbreaking concept store that’s taking the fashion world by storm!

Store Features

This is only the second Coach Play store launched in Malaysia, with the first debuting in Ipoh earlier this year. Spanning a vibrant 3,280 square feet, the store encapsulates Coach's playful spirit and its New York heritage. The moment you step in, you're greeted by an inviting atmosphere adorned with vintage Coach advertisements and decorative leathercraft, echoing the brand's roots in luxury leather goods, and who can forget Rexy, the charming dinosaur mascot, making appearances throughout the space?

The Tabby Shop

The store features the remarkable Tabby Shop, showcasing the modern classic Tabby collection against a backdrop of dazzling neon light installations. But that’s not all! The immersive experience includes a one-of-a-kind interactive screen-printing machine, the first of its kind in a Coach Play store globally. Here, you can select from a range of 10 trendy designs in four fabulous colorways to customize your own tote bag or T-shirt, making each piece uniquely yours!

Customization Options

And for those who adore personalization, the Coach Create Bar allows you to add a dash of flair to your hang tags, with options for emojis, various lettering styles, and dazzling foil hues. You can also further embellish your creations by purchasing an array of stylish pins.

Archive Room

For those yearning to explore deeper insights into Coach’s history, the Archive Room is a treasure trove. Featuring local stamps and graphics from The Royal Press Museum in Melaka, alongside original Coach codes and tools, this space offers a captivating glimpse into the brand’s storied past.

Coachtopia

But the creativity doesn’t stop there! Coachtopia—the label’s innovative lab focused on circular craft—has made its Malaysian debut at this outlet, inviting shoppers to engage with Coach’s commitment to sustainability through recycling and repurposing initiatives.

Coach Coffee Shop

Don't forget to recharge at the Coach Coffee Shop, the largest one of its kind! With space for up to 60 guests, this café serves up specialty coffee and Americana-inspired breakfast delights. Don’t miss out on the must-try Pastrami Sandwich on rye bread or the irresistible Ricotta Toast drizzled with honey and sea salt—perfect for replenishing your energy after a day filled with shopping and exploring.

Conclusion

So what are you waiting for? Immerse yourself in the innovative world of Coach Play at APW, where every corner invites imagination and creativity! Let the shopping spree begin!