In an exclusive conversation, we sit down with Matt Bromberg, the recently appointed CEO of Unity Technologies, a dominant force in the video game development arena. Having taken the helm during a turbulent time, Bromberg is determined to mend the previously strained relationship between the company and its users.

Unity is an integral part of the gaming world, providing the foundational game engine that powers approximately 70% of all mobile games. Despite being a behind-the-scenes player—never publishing its own titles—Unity's technology is essential for developers creating engaging experiences on various platforms, including mobile and AR. However, its reputation has taken a hit due to a controversial pricing model proposed by former CEO John Riccitiello, which faced significant backlash from developers.

Bromberg addressed the previous turmoil, referring to the company's prior conduct as being "at war with its customers." The runtime fee model, which imposed charges on developers based on game installations, sparked outrage, resulting in widespread discontent that led to Riccitiello's resignation. Under Bromberg's leadership, Unity has already reversed this contentious pricing strategy, showcasing his commitment to customer relations.

During our discussion, Bromberg highlighted that while it was clear to him from the outset that changes in pricing were necessary, implementing these changes required careful consideration to align with customer sentiments. His approach emphasizes partnership and open communication, stating that the company must listen to its customers and respond authentically to their needs.

Facing a challenging landscape in the gaming industry, including studio closures and unmet expectations around trends such as the Metaverse, Bromberg remains optimistic. He views Unity not just as a game engine provider but as a platform capable of supporting various industries beyond gaming, including automotive and manufacturing sectors.

Unity's evolution is focused on refining its core competencies. For instance, most of the in-car interactive experiences are powered by Unity, reflecting its expanding role in sectors traditionally outside gaming. This adaptability is key for Bromberg as he steers Unity towards new growth avenues while solidifying relationships with existing customers.

Despite this optimistic vision, Unity is navigating a complex array of pressures within the gaming sector, particularly concerning monetization and competition. Bromberg acknowledges the challenges posed by platform vendors like Apple and Google, particularly regarding in-app purchases and advertising dynamics, which have been affected by regulatory changes and evolving consumer expectations.

As we explore the future, it is evident that Bromberg is committed to ensuring Unity remains a vital part of the gaming ecosystem, not only through technical innovation but by fostering a culture of collaboration and transparency. His goal is simple yet ambitious: rebuild trust, enhance product offerings, and guide Unity into a new era where it can thrive alongside its customers.

In the vibrant yet unpredictable landscape of the gaming industry, Bromberg's leadership signifies a crucial pivot for Unity as it seeks to redefine its relationship with developers and capitalize on emerging opportunities within and beyond gaming.