In the vibrant culinary landscape of Singapore, Imperial Treasure stands tall as a beloved brand known for its exceptional dining experiences. With a knack for pleasing palates, this iconic chain has unveiled an intriguing new concept that promises to intrigue food enthusiasts: the Imperial Treasure Bar + Grill.

Tucked away within the Imperial Treasure Cantonese Cuisine at Great World, this hidden restaurant beckons diners down a dimly lit corridor to reveal a sprawling dining area punctuated by 28 inviting counter seats surrounding an open kitchen. Formerly an R&D space, the venue has transformed into an innovative barbecue haven, captivating diners with Chinese-style skewers designed specifically to pair elegantly with wine.

The grilling magic happens over an electric grill, where a tantalizing array of skewers—featuring fresh seafood, vibrant vegetables, and tantalizing cuts of meat and offal—are cooked to perfection. Many creations are glazed with rich oyster sauce, while some skewers receive a touch of Japanese barbecue sauce, harmonizing beautifully with traditional Chinese condiments like chili vinegar and spice powder.

Highlights of the menu include gems such as Grilled Six-Head Fresh Abalone with Oyster Sauce, succulent Grilled USA Diced Beef with Salt, and the expertly grilled Giant Grouper Fillet, showcasing the utmost freshness and quality of ingredients. But what really steals the spotlight are the more adventurous offerings, like the Grilled Duck's Chin marinated in delightful Japanese BBQ Sauce. This delicacy, popular across China but seldom seen on local menus, is a specific callout to the growing demand for novel culinary experiences. According to an Imperial Treasure spokesperson, “Duck chin has very interesting textures and, when cooked right, is truly delectable. We want to bring lesser-known dishes to light.”

For culinary explorers who dare to venture further, there is also a range of offal dishes to tantalize the taste buds, including Grilled Pig's Liver, hearty Grilled Pig's Large Intestine, and the flavorful Grilled Chicken Heart—all masterfully prepared.

Diners have the option to choose from an à la carte menu or indulge in specially crafted Skewers Sets priced at S$68++ or S$108++, each featuring 10 carefully curated courses. The dining journey concludes with a comforting bowl of mee sua in a rich chicken broth, paired with desserts like Black Glutinous Rice Pudding and Chilled Osmanthus Jelly with Wolfberries.

Imperial Treasure Bar + Grill also accommodates private gatherings with two exclusive 12-seat rooms. In addition to a thoughtfully curated wine selection designed to complement the food, guests can expect an extensive beverage lineup, including sakes, beers, and classic cocktails.

A spokesperson for Imperial Treasure remarked, “We are constantly striving to elevate our dining experience. While diners may be familiar with Japanese yakitori, our commitment to fresh, top-quality ingredients inspires us to explore premium Chinese grilling techniques, enhancing the unique flavors through selective pairings with wine.”

With over 20 restaurants, the brand stays ahead in the culinary game by continuously identifying market gaps and responding to diners' cravings. Notably, a new concept centered on Huaiyang cuisine—a cooking style from the Huaihe and Yangtze River regions in China—is set to debut before the year ends.

So, whether you're a seasoned foodie or just looking for something novel to satisfy your taste buds, the delectable duck chin—combined with an enticing chili vinegar dip—might just be the exotic adventure you've been seeking.

Don’t miss out—head over to Imperial Treasure Bar + Grill at 1 Kim Seng Promenade, Great World #02-111, Singapore 237994, and discover this delicious treasure for yourself!