Unbelievable! Huda Beauty Launches Makeup Inspired by Filipino Ube!

In a delightful fusion of culture and beauty, Huda Beauty, the renowned makeup brand founded by popular makeup artist Huda Kattan, has just unveiled an exciting new cosmetic line inspired by ube (purple yam), a beloved root crop from the Philippines.

This unique collection is not just a fashion statement; it's a heartfelt tribute to a traditional Filipino delicacy.

A Sweet Birthday Tradition

Marking a special birthday tradition, every year Huda Kattan savors a delicious ube cake— a dessert that vividly embodies the lilac to purple hues, and now, she aims to infuse those shades into makeup.

The limited-edition ube collection features several must-have products, including the Baking & Setting Powder in Ube Birthday Cake (priced at P2,600), the Blush Filter in Ube Cream (P1,550), and the luscious Faux Filler Lip Gloss in UUU-Baby (P1,400). Each product is designed to echo the rich color and sweetness of the Filipino favorite, ube.

Buzz Among Beauty Enthusiasts

Beauty enthusiasts are buzzing with excitement! Notably, Kristina Rodulfo, former beauty editor for prestigious magazines including Elle and Women's Health, took to Instagram to test the Blush Filter in Ube Cream.

In her review, she emphasized how the purple blush beautifully complements medium to deeper skin tones, which are common among Filipinos, saying, "Purple blush does look really good on medium to deeper skin tones."

Cultural Celebration and Inclusivity

Not only does this launch celebrate a cherished cultural element, but it also highlights the versatility and inclusivity of beauty products.

Huda Beauty’s ube collection is now available in the Philippines exclusively through Sephora, making it easier than ever for makeup lovers to embrace this strikingly bold and culturally rich cosmetic line.

Don't Miss Out!

Don't miss the chance to add a splash of Filipino flavor to your makeup routine; get your hands on this unique collection before it's all gone!