Ubisoft's Latest Game: A Promising Start

Ubisoft's latest installment, *Prince of Persia: The Lost Crown*, was hailed as a breath of fresh air, marking a departure from the company's recent focus on sequels and remakes. Gamers and critics alike praised the game's innovative design and engaging gameplay.

Disappointing Financial Performance

However, despite the positive reception, the game's financial performance fell short of expectations, leading to the disbanding of the development team.

Industry Critique

Michael Douse, the director of publishing at Larian, the studio behind the acclaimed *Baldur's Gate 3*, has criticized Ubisoft's decision-making. He argues that the late release on Steam—about seven months after its launch on other platforms—seriously hindered its commercial success. Douse believes that had *The Lost Crown* been available on Steam from the outset, it would have become a "market success," possibly paving the way for a sequel.

Controversial Company Decisions

The controversy surrounding Ubisoft extends beyond *The Lost Crown*. The company has made headlines with controversial decisions, such as shutting down *The Crew*, rendering the game unplayable for players who had already invested in it. This action has sparked a growing unease among gamers regarding the ownership and longevity of digital titles.

A Potential Shift in Strategy

Ubisoft has previously opted to focus on its own platforms and the Epic Games Store for distribution. However, in a potential shift in strategy, the company is re-entering Steam, recognizing the platform's dominance in the digital game marketplace. Many hope that this will lead to more timely releases on the platform, potentially offering players a better experience.

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